Accenture | Global news | Marketing

An overview of Accenture global news on Marketing:

Australia

Oceania | Australia

Accenture Song's ‘un-Australian’ lamb ad comes full circle Now spanning nearly two decades, the latest annual lamb ad created by Accenture Song agency The Monkeys has come full circle, featuring an exploration of what it means to be ‘un-Australian’.
26 January 2023
Middle East

Middle East | Regional

L'Oréal selects Accenture for data-driven marketing transformation International beauty group L'Oréal has selected Accenture as its partner of choice for a consumer experience overhaul in the region – underpinned by cutting-edge technology.
22 November 2021
Australia

Oceania | Australia

Accenture teams up on ad campaign to drive vaccine take-up A stirring national advertising campaign has been launched to encourage Australians to get vaccinated against Covid-19, following a collaboration between Advertising Council Australia and Accenture.
30 September 2021
United Kingdom

Europe | United Kingdom

VR helps Kellogg's improve new product shelf placements Accenture and Qualcomm have developed a VR solution with embedded eye-tracking to help Kellog’s put ideas on the shelving of its new products to the test.
18 June 2020
United Kingdom

Europe | United Kingdom

‘Conflict’ questions as Accenture shuts media auditing arm Multifaceted professional services firm Accenture has announced plans to shut its media auditing business, as it looks to pick up programmatic media planning work via its Interactive brand.
25 February 2020
United Kingdom

Europe | United Kingdom

Accenture drops Teneo for Red Consultancy and Headland Headland Consultancy and Red Consultancy have recorded a major contract win, with the news they will take up a new joint role supporting Accenture in the UK.
08 November 2019
Middle East

Middle East | Regional

Accenture Interactive tapped by INFINITI for Middle East marketing The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Europe

Europe | Regional

Marketing agencies support Park Now's European campaign Park Now Group, the parent behind parking apps Park Now (Germany, France, Austria and Switzerland), RingGo (UK) and Parkmobile en Park-line (Netherlands), has launched a new European brand and campai
25 October 2019
United Kingdom

Europe | United Kingdom

Accenture Interactive set to merge London agencies in one studio Accenture Interactive has announced plans to house all of its London agencies in the same office.
19 July 2019
United Kingdom

Europe | United Kingdom

Top CMOs focus on customer experience and storytelling to drive growth A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Asia

Asia | Regional

Caspar Schlickum appointed APAC head of Accenture Interactive Operations
08 March 2019
United Kingdom

Europe | United Kingdom

Accenture's Karmarama succeeds TBWA as Lidl's creative agency Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
United Kingdom

Europe | United Kingdom

Accenture to work alongside WPP-owned agency on Shell CRM contract As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Brazil

Latin America | Brazil

São Paulo-based New Content acquired by Accenture Accenture has entered into an agreement to acquire the Brazilian content creation and marketing agency New Content.
24 October 2018
Netherlands

Europe | Netherlands

Accenture, S4 Capital and WPP vying for €300 million MediaMonks deal The Dutch digital production studio MediaMonks is on the verge of being acquired.
09 July 2018
United Kingdom

Europe | United Kingdom

Accenture wrestles with WPP and Martin Sorrell for MediaMonks Netherlands based digital production studio MediaMonks is set to be acquired, having been courted by multiple suitors.
06 July 2018
United Kingdom

Europe | United Kingdom

Companies with poor customer experience are putting £107 billion at risk UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
Argentina

Latin America | Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
China

Asia | China

Accenture Interactive acquires digital marketing agency in China
08 June 2018
Australia

Oceania | Australia

Accenture Interactive launches programmatic digital ad-buying service in Australia Accenture will launch its new digital ad-buying services in Australia, further diminishing the gap between traditional agencies and consultancies.
05 June 2018
Europe

Europe | Regional

Multinationals BMW and Radisson Hotels call in Accenture Interactive Two large multinationals – BMW Group and Radisson Hotel Group – have called in Accenture Interactive to support their digital marketing and advertising endeavours.
15 May 2018
United Kingdom

Europe | United Kingdom

Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
United Kingdom

Europe | United Kingdom

Digital trust of UK consumers is critical for good brand experiences Digital trust is critical to giving UK consumers the brand experiences they crave, writes Sourced by Rachel Barton, Managing Director at Accenture in the UK and Customer Strategy lead for Accenture S
31 January 2018
United Kingdom

Europe | United Kingdom

Pearson web-overhaul by Accenture shows consulting threat to ad firms Accenture have worked with global learning company Pearson to create and launch a new digital customer experience it has named OneDotCom.
10 October 2017
United Kingdom

Europe | United Kingdom

Accenture acquires marketing and sales consultancy Brand Learning Accenture has acquired marketing and sales consultancy Brand Learning into its Customers and Channels practice, in the latest deal in a sustained period of inorganic growth.
07 August 2017
United Kingdom

Europe | United Kingdom

Accenture & Adobe expand alliance with digital marketing Accenture and Adobe are further expanding their global alliance through the joint development of technology services that provide clients with a means of achieving greater marketing performance and e
14 January 2016
United Kingdom

Europe | United Kingdom

3 ways digital trust can engineer higher customer loyalty Accenture has identified three steps companies can take to preserve digital trust while rolling out Internet of Things (IoT) products and services.
18 November 2015
United Kingdom

Europe | United Kingdom

Accenture in top 100 most valuable global companies Brand company Interbrand has released its ‘Best Global Brands’ ranking of 2014. Consulting firm Accenture is the only consultancy in the list, which is, just as last year, dominated by Apple, Google and Coca Cola. Accenture is ranked #4
21 October 2014
United Kingdom

Europe | United Kingdom

5 consulting firms nominated for B2B Marketing Awards For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014
United Kingdom

Europe | United Kingdom

Accenture buys the marketing firm Acquity Group Accenture has taken over Acquity Group, the second-biggest digital marketing-firm in the United States. The international advisory firm pays $316 million in cash for Acquity Group. Over 600 employees
15 May 2013
United Kingdom

Europe | United Kingdom

Accenture builds digital marketing platform for Unilever Accenture has built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
06 May 2013
United Kingdom

Europe | United Kingdom

Accenture launches a Global Marketing Campaign Accenture has launched a new global brand campaign. The campaign appears in virtually all possible media, including print, airport, outdoor and broadcast advertising. In addition, various digital channels will be used suc
22 November 2011

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