McKinsey & Company | Global news | Marketing

An overview of McKinsey & Company global news on Marketing:

Europe

Europe | Regional

Record levels of incentives are eroding sales margins of car manufacturers Automotive companies have lean and well managed operations, focused on reducing production and operations costs.
19 September 2018
Argentina

Latin America | Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
United Kingdom

Europe | United Kingdom

Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
United Kingdom

Europe | United Kingdom

Brand loyalty not enough to guarantee custom Top companies holding onto customers through brand loyalty alone is becoming increasingly difficult, according to a rectent report.
05 July 2017
United Kingdom

Europe | United Kingdom

Actively engaging frontline staff is key for successful transformation Actively engaging line managers and frontline staff are key parts of the wider organisational transformation puzzle, a new report finds.
01 March 2017
United Kingdom

Europe | United Kingdom

McKinsey & Company buys design consultancy Lunar With a focus on carefully designed user experiences able to propel companies from underdogs to market leaders, recent years has seen large companies buy up or add design practices to stave off well d
18 May 2015
United Kingdom

Europe | United Kingdom

McKinsey: Marketing & sales capabilities bolster growth Implementing modern marketing and sales capabilities can help average performing businesses significantly improve growth rates, according to recent research from McKinsey.
13 April 2015
United Kingdom

Europe | United Kingdom

McKinsey: 6 steps to transform marketing & sales skills In order to keep up with the ever-changing global economy, businesses should possess superior internal capabilities, most notably commercial capabilities in marketing and sales, McKinsey & Company po
30 March 2015
United Kingdom

Europe | United Kingdom

McKinsey: Digital capabilities boost sales conversion Companies that fit a variety of digital channels into their marketing engagement are capturing large swaths of consumers, McKinsey & Company research shows.
17 March 2015
United Kingdom

Europe | United Kingdom

McKinsey: Car insurers have dramatic marketing ROI Car insurers have dramatic ROI on marketing and advertising effort. A study from McKinsey & Company shows that auto insurers have failed to boost sales even after spending billions of dollars on advertisements.
11 March 2013

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