PwC | Global news | Marketing

An overview of PwC global news on Marketing:

Europe

Europe | Regional

Customer-centric digital transformations to win out in new normal A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
Middle East

Middle East | Regional

Middle East consumer behaviour changing and shifting online Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
Asia

Asia | Regional

PwC adds senior appointments to CMO Advisory practice in Australia PwC has made two senior appointments to its CMO Advisory practice in Australia.
11 December 2019
Australia

Oceania | Australia

Facebook vanishes flawed report by PwC consultants PwC has pulled a report into the clout of paid advertising on Facebook.
30 July 2019
Australia

Oceania | Australia

Internet advertising in Australia inches closer to $10 billion mark Australia’s advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.
18 July 2019
United Kingdom

Europe | United Kingdom

Retailers must make return on experience the new ROI In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Asia

Asia | Regional

Companies should focus on ROX, contends latest PwC consumer survey Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019
Argentina

Latin America | Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
United Kingdom

Europe | United Kingdom

IAB & PwC: Irish mobile adspend up by 132 per cent Mobile adspend has seen an increase of 132% in 2014, reaching €79 million and hereby accounting for a third of all digital ad spending, research by PwC and IAB shows. Total digital adspend reached €263 million in 2014, showing an increase
31 March 2015
United Kingdom

Europe | United Kingdom

Consulting firms PwC and IBM named digital superstar Consulting firms PwC and IBM have been recognised for their outstanding digital marketing campaigns in 2014 and have been named ‘digital superstar’ by B2B Marketing. The campaigns of the two firms have ‘gone that step further&rsqu
18 December 2014
United Kingdom

Europe | United Kingdom

PwC: UK appetite for online video drives digital ad spend The increasing number of Britons that watch TV and movies online has driven the advertisement industry to increase its digital advertising spending, with an increase of almost 200% on mobile video ads, according to a research from PwC an
13 October 2014
United Kingdom

Europe | United Kingdom

PwC: Success of CMO and CIO increasingly intertwined For organizations seeking to accelerate the value and impact of their digital marketing investment, it’s time to shift the focus from the creative to the collaborative. As the intersection points between marketing strategy and the underlying
04 September 2014

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