Guidehouse announces sponsorship deal with D.C. United soccer club

21 February 2024 Consulting.us 1 min. read
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Guidehouse, a Tyson, VA-based management consulting firm, on Thursday announced a multi-year, front-of-kit partnership with D.C. United beginning with the 2024 Major League Soccer (MLS) season.

As part of the deal, the Guidehouse logo will feature prominently on the front of D.C. United’s home and away kits and training tops. Guidehouse will also receive naming rights for the east sideline suite level at Audi Field.

The front-of-kit partnership is the first of its kind between a global consultancy and an MLS club.

“Guidehouse and D.C. United have a shared passion and commitment to teamwork, collaboration, and quality,” said Scott McIntyre, CEO of Guidehouse. “Whether on the field, or in the work we do with our clients, great talent, coaching, and dedication is an essential element of our strategy.”

Guidehouse announces sponsorship deal with D.C. United soccer club

D.C. United hired Playfly Premier Partnerships as a consultant to assist in finding a new front-of-shirt partner. The club’s front-of-shirt partner in the prior two seasons was XDC Network, a blockchain technology provider.

A founding member of the MLS league in 1996, D.C. United has won the MLS Cup four times (1996, 1997, 1999, and 2004).

“We are confident that our partnership with Guidehouse will prove to be a transformational moment for our club and we are enthusiastic about what this relationship means for the next chapter of D.C. United,” said Danita Johnson, president of business operations for D.C. United.

Guidehouse provides consulting and managed services to public sector and Fortune 500 clients, with expertise across defense and security, energy, sustainability, and infrastructure, financial services, health, and state and local government. The firm has over 16,000 employees across 55+ global offices.

Bain Capital in December completed its acquisition of Guidehouse from Veritas Capital.