Angel City FC adds Slalom as sponsor and business transformation partner

18 April 2024 Consulting.us 2 min. read
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Angel City Football Club (ACFC), a member of the National Women’s Soccer League (NWSL), last month announced a multi-year team-level partnership with Slalom, a Seattle-headquartered management and technology consulting firm.

The Los Angeles soccer team also announced Slalom as its official business transformation partner.

Under the arrangement, Slalom will deliver both a sponsorship and strategy consulting services to help ACFC identify and prioritize growth opportunities. The consulting firm has previously worked with other sports teams, including the Chicago Cubs.

Ten percent of the partnership will directly benefit local community organizations, with ACFC and Slalom providing strategy resources to help them navigate critical business strategy projects.

Angel City FC adds Slalom as sponsor and business transformation partner

"We welcome Slalom to Angel City and believe that their commitment to supporting our growth and being champions for women's sports is what makes them a natural fit,” said Julie Uhrman, co-founder and president of ACFC. “This partnership represents a pivotal step forward in our mission to redefine the future of sports and improve our community, and we look forward to the remarkable impact we will achieve together."

ACFC was formed in 2020 and played its inaugural season in 2022. The team’s majority female ownership group includes Natalie Portman, Serena Williams, America Ferrara, and Eva Longoria. ACFC plays at BMO Stadium, the home of Los Angeles FC of Major League Soccer. 

“Slalom and Angel City’s success is rooted in our mutual love for community,” said Karl Mehu, general manager of Slalom in Los Angeles. “Slalom’s purpose is to help organizations dream bigger, move faster, and build better tomorrows for all, and with ACFC, we share a commitment to innovation, purpose-driven values and driving equity on and off the field.”

The NWSL was founded in 2012 and is the successor to Women’s Professional Soccer (2007-2012) and Women’s United Soccer Association (2001-2003). The league will have 14 teams across the United States in the 2024 season.