ZS acquires Salesforce specialist Digital Additive

12 June 2024 Consulting.us 2 min. read

ZS, a Chicago-headquartered management and technology consulting firm, has acquired Digital Additive, an Atlanta-based Salesforce digital marketing agency.

Founded in 2012, Digital Additive helps business use Salesforce Marketing Cloud (SFMC) to build data-driven, personalized marketing campaigns. The firm’s 44 employees have supported multiple Fortune 500 companies.

Digital Additive has practices in SFMC implementation and audit, Marketing Cloud Personalization (MCP) implementation, SMS (text message) implementation, creative, campaign production, and analytics.

ZS’ acquisition of Digital Additive will strengthen its Salesforce capabilities and personalized marketing solutions.

ZS acquires Salesforce specialist Digital Additive

“Our team at ZS has been focused for years on using Salesforce solutions to help clients transform their marketing offerings and digital customer experience,” said Pratap Khedkar, CEO of ZS. “Digital Additive brings a wealth of Salesforce expertise, and ZS can now deliver even more value for clients who want to create high-impact customer interactions and accelerate growth.”

Founded in 1983, ZS has more than 13,000 employees across 35 offices in the Americas, Europe, and Asia-Pacific. The firm primarily works with clients in healthcare and life sciences, providing services and solutions in sales and marketing, strategy, operations, technology, and analytics.

“At Digital Additive, we’ve leveraged Salesforce Marketing Cloud to create impactful marketing automation and content management programs for some of the world’s leading brands,” said Roxana Shershin, co-founder and president of Digital Additive. “With Digital Additive and ZS joining forces, we can better serve our clients and help them achieve AI-driven, hyper-personalized customer experiences at global scale.”

ZS recently launched a platform and products business unit, which aims to accelerate the expansion of its software-as-a-service offerings.