Peter Smith joins BRG as head of AI

Peter Smith has joined Berkeley Research Group (BRG), an Emeryville, CA-headquartered management consulting firm, as a managing director and leader of artificial intelligence initiatives.

Based in New York, Smith brings more than 15 years of experience in management and digital consulting. He has extensive expertise in digital transformation and building data, analytics, and AI offerings.

In his new role at BRG, Smith will work across practices to embed AI-first approaches in service delivery, as well as develop enterprise-wide AI roadmaps, improve access to data and insight generation, and support BRG professionals with using AI tools.

Smith joins from Accenture Song, the consulting firm’s digital marketing arm, where he spent four years and was global head of AI and global head of data and AI go-to-market.

Before that, Smith was global head of data, analytics, and AI at advertising agency R/GA and chief strategy officer at business intelligence firm Centric Digital. Earlier in his career, he was national lead for digital strategy and innovation at Capgemini and a manager at Navint Partners.

Smith has a bachelor’s degree from Franklin & Marshal College.

“Peter brings a rare combination of visionary leadership, technical know-how and operational experience in enterprise AI," said Tri MacDonald, CEO and president at BRG. "His appointment strengthens our capacity to deliver differentiated data-driven insights and complements our ability to serve as a trusted partner to clients navigating the most complex challenges.”

BRG was founded in 2010 and has 1,600+ employees across 40+ global offices. The firm provides expert and consulting services in disputes and investigations, corporate finance, and performance improvement.

BRG recently hired Alexandra Sawyer as a director in its financial institution advisory practice and Jennifer Wren as an associate director in its global construction practice.