F2 Strategy buys Callaway Cloud Consulting

F2 Strategy, a Chicago-headquartered wealth and asset management industry consulting firm, has acquired Callaway Cloud Consulting, a Jackson, WY-based technology consulting firm.

Founded in 2010, Callaway provides fintech, healthcare, and media clients with platform and data engineering services in Salesforce, Azure, AWS, and AI.

The boutique IT consultancy has 13 employees listed on its website.

F2 Strategy’s acquisition of Callaway will expand its technology implementation and engineering capabilities. Callaway’s expertise will complement F2’s existing capabilities in strategy, operations, implementation, and technology.

“Our clients increasingly need a partner that can not only help them determine where their technology needs to go, but also provide the technical expertise to build, integrate, and optimize it,” said Ryan Beach, CEO of F2 Strategy. “Callaway brings a highly experienced engineering team and a people-first approach that aligns closely with how we serve our clients.”

Brandon Gage, CEO of Callaway, will join F2 as a managing director. The Callaway team will transition to the F2 Strategy brand in early 2027.

“Our team has built its reputation by solving difficult technology problems and becoming a trusted extension of our clients’ teams,” Gage said. “F2 shares that same client-first mindset, and together we can combine deep industry knowledge with the technical expertise required to execute meaningful transformation.”

The Callaway transaction follows F2’s July acquisition of Intelligo Partners, a Toronto-based wealth and asset management industry consulting firm.

F2 was founded in 2016 and became a portfolio company of Renovus Capital Partners in 2023. The firm provides wealth, bank and trust, and asset servicing verticals with services in IT vendor selection, operating model design, data strategy, AI deployment, technology implementation, M&A advisory, compliance and risk, and marketing.

F2 has more than 200 employees listed on LinkedIn.