PR firm Weber Shandwick launches HR consulting offering CultureShift

Weber Shandwick, a leading communications firm with worldwide reach, has launched its own consulting offering. CultureShift will help future clients cultivate strong corporate cultures that boost business performance.

Recently named Global Agency of the Year for the fourth year running, Weber Shandwick is one of the world’s premier communications firms. Headquartered in New York City, the agency boasts 78 offices worldwide, generating revenues in excess of $500 million. CultureShift – its new consultancy wing – will be an integral part of Weber Shandwick’s Global Employee & Change Management practice.

Deploying HR expertise, CultureShift will advise businesses in the midst of radical change, whether undergoing mergers, restructurings, or embracing an entirely new operating model. By aligning the emerging company culture with broader strategic goals, CultureShift consultants will ensure that clients possess the internal stability and resilience to overcome and thrive on change.

The consulting arm will be led by Kate Bullinger, executive vice president and global head of Weber Shandwick’s Employee Engagement & Change Management practice. Among her highly-experienced colleagues is Alison Quirk, a new addition to the team but a respected advisor to C-suite executives in her own right. She will work closely with Don Spetner and Gary Sheffer in helping clients navigate tough and complex transformations.

“CultureShift helps executives understand how aligned their current culture is to the goals of their business strategy so that they can take action to accelerate new ways of working and ultimately transform their organizations for the better," said Bullinger.

“You can put all the right people, tools and processes in place to advance a business strategy but without attention to how work gets done and the behaviors that are valued and rewarded, you'll fall short of your goal,” she added.

Her thoughts were echoed by Weber Shandwick’s Global Corporate practice chair Micho Spring. "Beyond financial performance, companies today are increasingly judged by the values they stand for and the contributions they make to society,” she said. “A values-driven business with a clearly defined culture is the key to navigating complexity, weathering turbulent times, and succeeding in the war for talent.”