Fischer Travel Enterprises launches hospitality consulting firm

Fischer Travel Enterprises, a New York-based concierge service and travel agency, has launched Fischer-Rosenthal Consulting, a hospitality consulting firm offering property and guest experience advice to hotel owners, developers, and operators.

Fischer Travel is an exclusive, members-only organization targeting the ultra-rich, with membership costing $100,000 plus $25,000 annual renewing fees. In return for coughing up the big bucks, clients are privy to otherwise inaccessible levels of luxury, from bespoke vacations to hotel suites which cost tens of thousands of dollars per night. 

The agency has no public phone number or website. It was founded 50 years ago by Bill Fischer, who runs the company with his daughter, Stacey Fischer-Rosenthal. Day to day operations at Fischer Travel require a great deal of contact with luxury properties around the world, and maintaining those relationships has yielded the expertise to build a compelling advisory offering. As such, Fischer-Rosenthal decided to create Fischer-Rosenthal Consulting with Fischer Travel vice president Dee Branciforte.

"We understand that hotels and resorts aren't simply just built, they're cultivated," Fischer-Rosenthal said. "Which is why I've created a process of consulting that begins with a deep exploration into our partners' ethos and culture. Coupled with years of first-hand experience in luxury travel, our clients gain access to insight that will help them attract and retain the world's most discerning guests."

Fischer-Rosenthal Consulting will offer hoteliers the same level of care that Fischer Travel Enterprises offers travelers, considering the goals, challenges, and visions of individual properties. It will focus on areas including planning and property design, experience and amenities, guest communications, and staff and butler training. Current clients include The Ranch at Rock Creek, a luxury dude ranch in Montana, and Over Yonder Cay, a private island in the Bahamas.

“It's been really exciting and challenging, finding time to do it. But very rewarding and I think I have a lot to offer,” Fischer-Rosenthal said in an interview with Forbes. “There are a lot of companies out there that are very analytical with their data. But we have the clients, and so far our clients have come by been word-of-mouth, totally organically.”