Cognizant storms into Fortune 200 after record revenues

04 June 2018 Consulting.us

After seeing its revenues soar in 2017, digital consulting giant Cognizant has swept into the Fortune 200. The firm first debuted in the Fortune 500 ranking of the biggest companies in the US in 2011. Cognizant has since shot up the rankings from 484th to reach the 195th spot in 2018 and continues to grow.

Digital consultancy Cognizant commanded revenues of $14.81 billion in 2017, an increase of 9.8% over 2016 and its strongest performance in a relatively short 25 year history. The figure was enough to secure the technology and consulting firm’s place among the 200 largest companies in the US. Cognizant was ranked at No. 205 on the 2017 Fortune 500 and this year has risen ten spots to No. 195.

"Cognizant enters its 25th year in business playing a leading role in building the digital economy," said Francisco D'Souza, CEO. "Our expertise in applying technology to transform our clients' enterprises has enabled us to be one of the world's fastest-growing professional services companies.”

Cognizant storms into Fortune 200

Cognizant looks all but certain to continue its march up the rankings in 2019. Late last year the Teaneck, N.J. headquartered firm was placed at No. 17 on the first Fortune Future 50 list, which identifies firms with the best prospects for breakout growth. D'Souza himself was ranked No. 10 on the 2017 Fortune Businessperson of the Year list and Cognizant routinely appears on Fortune’s list of the World’s Most Admired Companies.

To enter the Fortune 500, companies must be incorporated and operate in the US. Cognizant’s status as a large multinational offering a vast range of digital, advertising and operating model services to financial sector clients, on top of its consulting offering, is key to its impressive revenues. Traditional management consultancies such as McKinseyBain and BCG, typically guard their financials with too much privacy to be admitted to the Fortune rankings.

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Publicis Sapient named a leader in digital transformation

21 March 2019 Consulting.us

A recent analysis and ranking from Forrester on digital transformation firms has placed Publicis Sapient in the leader category, alongside other top performers including McKinsey and Accenture.

Paris-based advertising and PR giant Publicis purchased digital marketing firm Razorfish from Microsoft for more than $500 million in 2009. In 2015, it put down $4 billion to buy Boston-based digital transformation firm Sapient. In 2016, Publicis fused Sapient’s advertising and marketing arm SapientNitro with Razorfish to create SapientRazorfish. Earlier this year, Publicis merged the latter entity with Sapient Consulting to create Publicis Sapient, an end-to-end digital transformer that combines strategy, consulting, and customer experience to drive successful digital change.

The unified brand has now been recognized as a leader in market research firm Forrester’s Q1 analysis of digital transformation accelerators. The other firms recognized as leaders were Accenture, EY, McKinsey & Company, PwC, and IBM.

Forrester’s report helps executives select the right consultancy for their needs. According to the market researcher, many digital transformations stall when they target short-term gains in customer experience and operational efficiency without tying the effort to true market understanding and a broader business strategy. The digital leaders on Forrester’s list are more likely to deliver the full package needed for success.

Publicis Sapient named a leader in digital transformation

The top firms are also more likely to provide the “speed of design and execution” vital to digital success. According to the Forrester analysis, the leaders “blend strategy and execution chops and couple them with the soft skills for inspiring leadership and training teams. CIOs and digital executives should look for providers that: have the capabilities to design business for change [and] can seamlessly integrate emerging technologies to design new experiences.”

Publicis Sapient was lauded for its effective customer research in support of digital transformations, its world-class digital experience design capabilities, and its performance-driving outcome-based contracts. The analysis did, however, find room for improvement in the company’s ability to advise on strategy at the CEO level.

With the creative and marketing roots of SapientNitro and Razorfish – and the resources of Publicis – the firm is a top consultancy on the customer experience front. “Publicis Sapient is an especially strong partner where the transformation emphasis is on creating world-class digital customer and employee experiences,” the report states.

"We are honored to be recognized as a Leader in this space and believe that it is a proof point of the success of our unique approach to helping clients on their constantly evolving digital transformation journeys," Nigel Vaz, Public Sapient CEO, said.The integration of our capabilities across strategy and consulting, experience and engineering, along with creative problem-solving, provides us with a unique view of both the company and the customer to enable end-to-end transformation."

Among those placed in the “Strong Performers” category were Deloitte, KPMG, Capgemini, Cognizant, Wipro, and Atos. TCS, Infosys, and DXC Technology ranked in the “Contenders” category.