Management and media consultancy 11 Street Media launches in Atlanta

30-year media and advertising industry veteran Gary Pizzati has opened 11 Street Media in Atlanta. The new consultancy will offer media and brand strategy services, as well as wider business transformation consulting.

Pizzati will leverage his deep expertise across the media landscape, as well as his experience leading multi-million dollar business units, to help clients achieve their media and business goals in a rapidly shifting media and advertising environment.

Pizzati most recently served as president and chief revenue officer at luxury publishing giant Modern Luxury, where he oversaw the company’s $100-million local, national, event, and digital revenue portfolio.

Before that, he spent 20 years at Cumulus Media, the third largest owner and operator of AM/FM radio stations in the US, with 428 stations in 87 media markets. In the latter half of his tenure at Cumulus, Pizzati served as senior vice president of major markets, helping grow the company into a major media powerhouse.

Earlier in his career, Pizzati was director of sales for Barnstable Broadcasting’s Des Moines stations.

"More than ever, clients need trusted business advisors that will stand with them," said Pizzati. "With 30-years of advertising leadership and a dynamic team of industry experts, 11 Street will be a trusted partner that provides breakthrough strategies to connect with consumers. Our mission is success – one client at a time."

On the media strategy side, the company will work with clients to make sure they connect and thrive across all platforms, including mobile, social, video, and traditional media. 

On the business transformation side, 11 Street will support companies with offerings in sales process and structure, margin expansion, synergy profiles, recruitment, productivity analysis, customer retention, and management and leadership coaching.

"11 Street is culmination of three decades of media and leadership experience," Pizzati added. "We are a firm that specializes in increasing our clients' customer counts through meticulous data-driven targeting. 11 Street will work tirelessly to assemble dynamic campaigns that serve precise impressions and improve traffic that converts prospects to customers."