PNC Financial Services Group and M Financial Group announce partnership

PNC Financial Services Group and M Financial Group have announced a strategic partnership which will see M Financial offering insurance-related services to clients of PNC Wealth Management and Hawthorn, PNC Family Wealth – the marketing names PNC uses to offer investment consulting services.

The announcement marks the beginning of M Financials’ first firm-wide relationship. Per the agreement, PNC will work exclusively with “M Member Firms” that specialize in insurance.

"Collaborating with M Financial makes a great deal of sense for PNC, as access to their network of independent insurance and executive benefit firms will allow us to deepen our client relationships and meet their needs in new and different ways," Don Heberle, head of wealth management at PNC, said.

PNC also plans to put into action a service model that will place insurance strategists at the center of attention for interactions with individuals and organizations regarding insurance plans and policies. M Financial, meanwhile, will put together a team of specialists to offer assistance and services to PNC consultants.  

"This relationship will allow us to provide our prospects and clients across the country with proprietary, cutting-edge offerings through M Member Firms with relationship experience," Nicole Perkins, head of Hawthorn, PNC Family Wealth, said.

"M Financial is uniquely positioned to meet the life insurance needs of PNC's clients,” Wes Thompson, president and CEO of M Financial Group, added. “Our comprehensive model expands PNC's capabilities and gives their clients access to life insurance solutions they can't find elsewhere.”

M Financial Group was founded in 1978 and is headquartered in Portland, Oregon. It consists of 145 Member Firms and in 36 states and the United Kingdom. In addition to investment consulting and wealth management services, PNC offers banking services in nearly all areas, including retail and business, residential mortgage, and corporate. It is headquartered in Pittsburgh, Pennsylvania, and operates in 19 states. It is the ninth-largest bank in the United States by assets.