KPMG partners with Salesforce on Connected Enterprise offering

Big Four consultancy KPMG has teamed up with Salesforce to power its Connected Enterprise digital transformation offering.

KPMG’s Connected Enterprise offering is a customer-centric enterprise-wide approach to digitalization that connects enterprise functions while improving customer experience for clients.

The offering will now leverage Salesforce to align client operations and drive an integrated customer journey. Salesforce is the category leader in customer relationship management software, holding a 19.5% share of the market in 2018, according to research from Gartner. Salesforce has double the CRM sales of SAP and more than triple that of Oracle.

"We are excited to watch KPMG innovate on their 'Connected. Powered. Trusted.' digital approach with Salesforce,” said Lisa Edwards, Salesforce EVP, strategic engagement and operations. “We are seeing increased demand from customers to move rapidly to a multi-cloud environment. KPMG shares our vision of a connected enterprise where clients benefit from industry expertise and accelerated business results."

According to KPMG, its approach focuses on integrating front, middle, and back office functions – combining the consultancy’s industry and functional expertise with Salesforce’s leading cloud platform. The end result is marketing, sales, customer service, and commerce functions that leverage automation, deliver connected insights, and can be managed as a cohesive whole.

"Working with Salesforce, our approach is targeted to drive value for our clients," said Miriam Hernandez-Kakol, global head of management consulting, KPMG International. "We're creating value by enabling clients to deliver on their promise at every point of the customer journey, and doing so profitably."

KPMG will also utilize Salesforce’s MuleSoft Anypoint Platform to deliver an API-based approach that can integrate wide-ranging data sources, devices, and applications.

Like the other big consulting firms, KPMG has been pouring resources into its digital transformation capabilities. Earlier this year, the firm opened its seventh (and largest) US Ignition innovation and technology center in Chicago. The 30,000 square foot client-focused space, housed on the 68th floor of the Aon Center, helps businesses better understand disruption and transform for the future.