Accenture supports National Wildlife Federation's e-commerce efforts

Accenture helped the National Wildlife Federation (NWF), the country’s largest nonprofit conservation organization, build a new e-commerce platform for its Garden for Wildlife program.

The NWF has been running its Garden for Wildlife initiative for nearly 50 years, providing info and resources to help people plant and maintain gardens that support pollinators and wildlife.

As a consequence of lockdowns and a related boost in gardening activity, the organization in 2020 saw a 50% increase in participation in its Garden for Wildlife programs. Seeking to harness the demand boost, the NWF enlisted technology consultancy Accenture to help it launch a revenue-generating e-commerce platform to support wildlife gardeners.

In a three-month engagement, Accenture created an interactive e-commerce platform for native plants that offers a step-by-step guide to choose garden-starting resources tailored to location and growing conditions. The platform launched on Earth Day 2021 (April 22).

“The wildlife and climate crises demand innovative solutions to urgently and quickly scale our collective impact,” said Dawn Rodney, National Wildlife Federation’s chief innovation and growth officer. “We are seizing this great new opportunity to use science and technology to make it easy for new and veteran gardeners to plant native plants and help pollinators and other wildlife thrive.”

The platform is currently available in 21 states in the Northeast, Mid-Atlantic, and Midwest, with plans to expand to the rest of the US in the next two years.

“We’re excited to have supported the National Wildlife Federation on this impactful project, which underscores how all organizations should be looking at more creative, sustainable approaches to deliver their messages and services,” said Kevin Ellenwood, global managing director leading Accenture’s public service interactive team.

Accenture’s public service practice helps governments and nonprofits adopt cloud and digital platforms, modernize regulatory and compliance operations, and transform their talent and operational models.

The Dublin-based firm has more than 569,000 people globally and works with the world’s largest organizations on digital transformation efforts.