SBI Growth Advisory buys Global Sales Operations Association

23 November 2021 2 min. read

SBI Growth Advisory, a Dallas-based sales and marketing consulting firm, has acquired Global Sales Operations Association (SOPSA), a membership network for sales operations professionals.

Founded in 2019 in Plano, TX by Kevin Raybon, SOPSA connects sales ops professionals online and person. The association also provides curated tools and resources, thought leadership pieces from functional experts, and webinars and online education.

"This acquisition underscores our commitment to building out the leading revenue and sales operations offering in the market. We are excited to welcome the SOPSA network into the SBI family," said Mike Hoffman, chief operating officer of SBI. "By integrating our solutions, we will immediately upgrade Growth Accelerator to deliver greater benefit to individual sales and revenue operations executives, and firms alike with a dual-sided platform that supports both enterprise and professional development."

“Growth Accelerator” is a recently launched subscription service that helps companies “drive growth over time.” The platform includes access to an extensive database of operational growth and productivity benchmarks, expert cross-functional operators, and a dedicated partner model with advisors aligned to clients.

SBI Growth Advisory buys Global Sales Operations Association

The launch of Growth Accelerator and the acquisition of SOPSA follow a rebranding effort from earlier this year. Formerly Sales Benchmark Index (SBI), the firm billed itself as a sales and marketing consulting firm. When CIP Capital made a significant investment in the consultancy in January 2020, SBI described its offering as helping “clients by aligning the functional strategies of sales, pricing, marketing, product management, and human resources to the external marketplace.” Now, the firm markets itself as a “go-to-market growth advisory,” with three core offerings of growth strategy, execution, and acceleration.

"The acquisition of SOPSA supports our focus on delivering strategies to accelerate growth to private equity backed and enterprise businesses," said Scott Marden, managing partner at CIP Capital. "The added expertise and customized support delivered by Kevin and SOPSA will augment SBI's data, insights, and operational expertise."

SBI was founded in 2006 and provides consulting, research, and benchmarking to businesses and private equity firms in North America and Europe. The company has worked with clients such as Cushman & Wakefield, Motorola Solutions, Tableau, and Intuit.

SBI has more than 100 employees across offices in Dallas and Amsterdam, Netherlands.