RSM acquires marketing agency Andculture

06 May 2022 2 min. read

RSM US has agreed to acquire Andculture, a Harrisburg, PA-based marketing firm, in a deal that is expected to close on June 1.

Founded in 1999, Andculture offers a full range of marketing solutions, including strategic marketing campaigns, website and platform design, user experience design, and demand generation. The firm’s team of nearly 60 strategists, designers, and engineers have worked with leading clients such as AOL, Cisco, Gap, and Mayo Clinic.

RSM’s acquisition of Andculture will create a new “human-centred design practice” at the mid-market accountancy, according to a press release. RSM will also gain a new office in Harrisburg.

“Our clients are increasingly looking to RSM for go-to-market strategy and support as a companion to the operational services we provide to power the engines of their business,” said Pat Vance, consulting leader at RSM US. “We are thrilled to introduce the Andculture team and our new human-centered design practice to the middle market.”

RSM acquires marketing agency Andculture

David Hickethier, founder and CEO of Andculture; Joshua Benton, president; and Evan Keller, chief experience architect, will lead the new practice at RSM. The trio will join RSM as consulting principals.

The major accountancies, management consulting firms, and IT consultancies have in the last decade added significant marketing and design studio capabilities to provide a more holistic service offering to clients. Accenture Interactive and Deloitte Digital now rank among the largest digital marketing groups in the world.

“We look forward to bringing RSM’s clients marketing strategy, design, and technology capabilities to craft end-to-end experiences that help them achieve and exceed their business goals,” said Hickethier. “Similarly, we are pleased to make RSM’s world-class audit, tax, and consulting services available to our clients, and happy for the opportunity to help our people grow in their careers with access to new training, development, and advancement opportunities at RSM.”

Martinwolf, an M&A consulting firm, advised RSM on the transaction. Terms of the transaction were not disclosed.