SBI names Mike Hoffman chief executive officer

SBI, a Dallas-headquartered sales and marketing consulting and benchmarking firm, has appointed Mike Hoffman as chief executive officer. He is based in New York City.

Hoffman will succeed Matt Sharrers as CEO on July 1, 2022. Sharrers – who handpicked Hoffman as his successor – will stay on at SBI as executive chairman.

“Mike and I have a decade-long relationship, including the four years spent working together as partners co-leading the firm" said Sharrers.  "When we hired Mike, it was with the premise of evolving the firm from a project-based consultancy to a tech enabled growth advisory. This included launching a new advisory business and building a proprietary data platform while evolving our core consulting business. Mike has accomplished this and clearly demonstrated he is ready to lead the firm on our next phase of growth.”

Hoffman brings over 25 years of experience in operations, sales and marketing, and private equity to the role. Prior to joining SBI in 2018 as chief operating officer, Hoffman was an operating partner at Marlin Equity and Francisco Partners, where he held interim CEO, COO, and EVP roles within their portfolio companies. Before that, Hoffman was EVP of sales at MXI, a provider of enterprise software for the aviation industry, as well as global VP of sales and field operations at enterprise software firms Nice, Witness Systems, and PTC.

“I am excited to assume this new role during a time of accelerated growth for the company. We have an exceptionally talented team that is focused on unlocking future growth opportunities by delivering greater client value and continued innovation of our solutions and services," said Hoffman. "I know that I speak for everyone at SBI in thanking Matt for his leadership and dedication to the company."

SBI was founded in 2006 and became a portfolio company of CIP Capital in 2020. The consultancy advises clients on growth strategy (revenue model, go-to-market model, and customer experience) and growth execution (sales, revenue marketing, pricing and packaging, customer success, and talent). SBI also provides sales-focused data and benchmarking solutions.

The firm has significantly reshaped its C-suite in 2022, naming Howard Reba as chief financial officer and Katrina Engelman as chief marketing officer.