Concord acquires Richmond-based Authentic Digital
Concord, a Minneapolis-headquartered management and technology consulting firm, has acquired Authentic Digital, a digital consultancy headquartered in Richmond, VA.
Founded in 2018, Authentic works with enterprise clients and blue-chip brands in a range of industries. The firm’s services include design, branding, content creation, omnichannel campaigns, media buying, e-commerce, UI and UX, and application development.
Authentic has worked with large clients such as Capital One, Cengage, and Hilton. Aside from its Richmond base, the company has offices in New York, Washington, DC, and London, and significant delivery capabilities in Peru. Authentic has 90 employees listed on LinkedIn.
Concord’s acquisition of Authentic will expand and deepen its digital and customer experience capabilities. The deal will also expand the firm’s US presence and add nearshore delivery resources.
“Authentic has an outstanding team of driven technology professionals,” said Florin Ibrani, CEO of Concord. “Authentic adds leading-edge capability and nearshore presence that deepens our ability to accelerate business impact and value for our clients.”
The transaction builds on Concord’s spring 2022 acquisition of Evolytics, a Parkville, MO-based data analytics consulting firm with approximately 70 employees.
“Companies are becoming increasingly focused on delivering experiences that help drive digital transformation and customer loyalty,” said David Roe, CEO of Authentic, who will join Concord alongside his leadership team. “By joining Concord, we will enhance our ability to help companies realize the full impact of their digital initiatives and technology investments.”
Concord was founded in 2003 and has more than 450 employees across offices in Minneapolis, Chicago, Kansas City, and Charlotte, as well as delivery centers in Bulgaria and India. The consultancy has practices in digital and user experience, business strategy and alignment, cloud applications and integration, data solutions and analytics, information security, and quality engineering.
Concord has been a portfolio company of H.I.G. Capital since April 2021.
