Activate Consulting hires Vincent Duong as associate partner

Activate Consulting, a management consultancy serving technology, internet, media, and ecommerce firms, has hired Vincent Duong as an associate partner in its New York City headquarters.

Duong brings more than 15 years of experience in growth strategy for consumer-facing brands, with expertise in pricing, profitability, portfolio-price architecture, go-to-market strategy, packaging, subscriptions, and commercial due diligence.

He previously spent 12 years at Simon-Kucher & Partners, a marketing and sales consulting firm, where he advised on growth strategy for clients such as Etsy, Philips, Kellogg’s, and Weight Watchers.

Earlier in his career, Duong worked in brand management at Reckitt Benckiser, where he developed brand roadmaps, pricing strategy, product priorities, and innovation pipelines.

He has an MBA from the University of Michigan and a bachelor’s degree in business administration from the University of Southern California.

“With a strong track record for developing successful go-to-market strategies that drive profitable growth, Vincent Duong will be a strong addition to our leadership team,” said Activate co-founder and CEO Michael Wolf. “We are honored to have him, and believe his expertise in pricing strategy will bring great value to the businesses we partner with.”

Founded in 2010 by Wolf, the former president and COO of MTV Networks, Activate helps technology internet, media, and ecommerce companies grow and innovate. The firm’s offerings include growth strategy, customer acquisition and retention, pricing optimization, sales force effectiveness, marketing maximization, go-to-market, digital strategy, and private equity services.

Activate has more than 80 employees, according to LinkedIn.

“I’ve hit the ground running at Activate and am looking forward to working with the top technology, internet, media, and eCommerce companies in the world,” said Duong. “Furthermore, I’m excited to do this side-by-side with a team of smart and driven colleagues that are solution-oriented and collaborative.”