SBI acquires Sales Readiness Group

26 July 2023 2 min. read
More news on

SBI, a Dallas-headquartered sales and marketing consulting and benchmarking firm, has acquired Sales Readiness Group (SRG), a Seattle-based sales training company.

Founded in 2008, SRG helps B2B businesses develop more effective sales organizations. The firm’s services include virtual and live instructor-led training, sales management training, custom learning development, and e-learning deployment. SRG’s specific offerings include prospecting, selling skills, negotiation training, selling to executives, recruitment, managing sales performance, managing pipeline, sales coaching, and sales leadership training.

SRG has 9 employees listed on LinkedIn and has worked with clients such as Navistar, Amazon Business, ABM, and Infor.

SBI’s acquisition of SRG will add a complementary sales training practice. The firm says the new capability aligns with its rapidly evolving offerings, including playbooks, best practice guides, benchmarks, digital talent assessment, and strategic guidance.SBI acquires Sales Readiness Group “The key to unlocking commercial productivity relies on superior operating conditions and front-line capabilities,” said Mike Hoffman, CEO of SBI. “With the addition of SRG, SBI is the first growth advisory to bring these capabilities together under one roof. SRG and SBI share a passion for improving the performance of their clients’ sales organizations, which can only happen when data, insight, and execution come together.” 

SBI in November 2021 acquired Global Sales Operations Association (SOPSA), a membership network for sales operations professionals.

“SBI is the definitive organization for go-to-market consulting. We have long admired their approach and expertise as an industry-leading growth advisory firm and we are thrilled to become part of the SBI team,” said Ray Makela, CEO and managing director of Sales Readiness Group. “By leveraging our sales training capabilities to enhance and expand the SBI offerings, we are positioned to offer the market a powerful and unique full-picture solution.”

Founded in 2006, SBI advises clients on growth strategy (revenue model, go-to-market model, and customer experience) and growth execution (sales, revenue marketing, pricing and packaging, customer success, and talent). SBI also provides sales-focused data and benchmarking solutions.

The firm has offices in Dallas and Amsterdam and employs over 380 people, according to LinkedIn.