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Boston Consulting Group |
Global news | Marketing
An overview of Boston Consulting Group global news on Marketing:
Consulting industry
Functional area
Marketing
4
Industry
Aviation
1
Government
1
Public Sector
1
Retail
1
Themes
Global news
736
Australia
Oceania | Australia
The customer experience imperative for trust in governments
In a new report, Boston Consulting Group (BCG) and Salesforce have established a “clear link” between the customer experience in government digital services and overall trust in the government.
19 April 2020
Argentina
Latin America | Argentina
Argentina's national airline calls on consulting firms to reshape loyalty program
Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018
United Kingdom
Europe | United Kingdom
Opportunity to create brand awareness in Cuba as economy opens
Cuba has recently been in the headlines. President Obama was the first US head of state to visit the country in 90 years, following warming diplomatic relations.
03 August 2016
United Kingdom
Europe | United Kingdom
Boston Consulting Group Marketing embraces Parametric Art
The Boston Consulting Group has turned to algorithms for its company-wide branding.
19 February 2016
More Boston Consulting Group news
MBB consultancies push back some MBA start dates to next year
McKinsey & Company, Bain & Company, and Boston Consulting Group (BCG) have delayed the start dates of some new MBA hires to 2024, according to a Wall Street Journal report.
20 April 2023
50,000feet partners with Boston Consulting Group on BCG X division branding
50,000feet, a Chicago-based creative agency, supported Boston Consulting Group with the launch of BCG X, its new global technology design and build brand.
20 February 2023
BCG and ABS partner on maritime decarbonization
Boston Consulting Group (BCG) and the American Bureau of Shipping (ABS) have signed a memorandum of understanding to provide joint services in decarbonization consulting to clients in the marine and
04 January 2023
BCG buys AI software firm Formation
Boston Consulting Group (BCG) has acquired Formation, a San Francisco-based startup that provides an AI-powered, dynamic offer optimization and personalization solution.
06 September 2022