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Kantar |
Global news | Marketing
An overview of Kantar global news:
Consulting industry
Expertise
Marketing
4
Industry
Media
1
Retail
1
Themes
Economy
2
Global news
10
United Kingdom
The gift that keeps on giving: repeat ads top consumer testing
Repeats have triumphed this Christmas with five of the top ten performing TV spots reusing previous ads, new consumer testing by Kantar shows.
11 December 2025
United Kingdom
Social media presents major market as adults ‘look forward’ to Christmas adverts
With Halloween disappearing in the rear-view mirror, the road to Christmas has opened up for retail advertisers around the world.
12 November 2025
United Kingdom
‘Polite’ UK brands missing out on $10 billion in value
UK brands are missing out on $10 billion in potential, thanks to short-term marketing tactics.
02 October 2025
United Kingdom
UK brands see value fall amid struggle to differentiate
The UK’s most valuable 30 brands have seen their combined value fall by 7%.
11 October 2024
More Kantar news
Kantar appoints Paul Zwillenberg as chief executive officer
Kantar, a London-headquartered market research and analytics consultancy, has hired former Accenture vice chair Paul Zwillenberg as chief executive officer, effective January 1, 2026.
23 September 2025
Kantar closes Numerator acquisition
Kantar, a global market data and consulting firm, this week completed its acquisition of Numerator, a Chicago-based consumer and market intelligence company.
08 July 2021
Caroline Connolly joins Kantar Public as head of international development
Kantar Public, the public policy division of research and consulting firm Kantar, has welcomed Caroline Connolly as the leader of its international development practice.
26 February 2021
Apple tops BrandZ 100 Most Valuable US Brands list
According to Kantar Millward Brown’s second annual BrandZ Top 100 Most Valuable US Brands ranking, Apple has grabbed the top spot, increasing its brand value by more than 13% and relegating Google to
19 November 2018
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