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skimgroup.com
SKIM |
Global news | Marketing
An overview of SKIM global news:
Consulting industry
Projects
1
Expertise
Ecommerce
1
Marketing
4
Pricing
1
Sales
1
Industry
Luxury
2
Retail
4
Themes
Global news
8
Latin America
The authenticity gap: What Gen Z really think about brands
A global study from SKIM has found that young consumers from around the world value transparency above all else, while nearly a third reject brands for “trying too hard” with forced messaging.
18 February 2026
Asia
The grey market: What brands can do to safeguard customer loyalty
The unauthorized sale of genuine products online, known as the grey market, is increasingly attracting consumers with discounted prices and fast delivery.
03 April 2025
Asia
Takami works with SKIM on optimizing subscription model for skincare products
When Takami embarked on the ambition to give its own subscription model a face-lift, the Japanese skincare brand tapped international marketing consultancy firm SKIM for guidance.
17 March 2025
United Kingdom
How skincare brands can differentiate themselves in a changing market
The skincare market is becoming increasingly saturated with a multitude of new products. For brands in the market, this means that offering a differentiated proposition is more important than ever.
05 February 2025
More SKIM news
Strategic defenses against trade-down behavior from consumers
In an environment of tighter wallets, many consumers are trading down in their purchases – putting pressure on businesses as customers shift to lower-priced competitors.
06 January 2026
Repositioning insights as a revenue driver in times of cost-cutting
When economic uncertainty rises and organizations tighten budgets, Insights teams are often early targets for cost cuts.
24 November 2025
Consumer insights drive innovation from idea to launch, says SKIM
A strong innovation strategy, rooted in consumer insights, is essential for product development in today's dynamic market. For more on early innovation strategy, we spoke with SKIM leaders Sarah Tohar and Alexis Sacino.
03 April 2025
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