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skimgroup.com
SKIM |
Global news | Pricing
An overview of SKIM global news:
Consulting industry
Projects
1
Expertise
Marketing
2
Pricing
4
Sales
1
Industry
Retail
2
Themes
Global news
11
United Kingdom
Promoting smarter, not harder, can make the difference with discounting
Often promotional strategies aren’t really strategy; they’re responses to market pressure and used to prop up volume.
05 August 2026
United Kingdom
SKIM leaders on why brand equity and pricing power are two sides of the same coin
The brands with the strongest margins don’t just optimize price. They earn it.
24 March 2026
United Kingdom
Promotions could bring in new generation of shoppers for quality brands
A new study from SKIM has shown that consumers are altering their spending habits, around key economic and social trends.
19 August 2025
Asia
Takami works with SKIM on optimizing subscription model for skincare products
When Takami embarked on the ambition to give its own subscription model a face-lift, the Japanese skincare brand tapped international marketing consultancy firm SKIM for guidance.
17 March 2025
More SKIM news
Strategic defenses against trade-down behavior from consumers
In an environment of tighter wallets, many consumers are trading down in their purchases – putting pressure on businesses as customers shift to lower-priced competitors.
06 January 2026
Repositioning insights as a revenue driver in times of cost-cutting
When economic uncertainty rises and organizations tighten budgets, Insights teams are often early targets for cost cuts.
24 November 2025
Consumer insights drive innovation from idea to launch, says SKIM
A strong innovation strategy, rooted in consumer insights, is essential for product development in today's dynamic market. For more on early innovation strategy, we spoke with SKIM leaders Sarah Tohar and Alexis Sacino.
03 April 2025
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