Yonder Consulting hires Katie Hankinson as United States leader

Yonder Consulting, a London-headquartered marketing consultancy, has hired Katie Hankinson as its inaugural US head.

Based in New York, Hankinson will focus on expanding the firm’s reach in the US and building out its offerings.

She brings 25 years of experience in marketing and advertising, with expertise across branding, strategy, and account management. Hankinson previously spent five years with The Sasha Group, where she was EVP for branding and strategy.

Before that she spent three years with VaynerMedia, where she was SVP for account strategy, and four years with BBDO New York, where she was a VP and global account director.

Hankinson also previously held accounts leadership roles with Proximity London and Banner Corporation.

She has a bachelor’s degree in biology from the University of Bristol, UK.

“Welcoming Katie to our U.S. team is a great step forward for Yonder, further cementing our commitment to growth,” said CEO Manfred Abraham, to whom Hankinson will report. “Her ability to connect the dots and look at problems systematically will provide our clients with a fresh perspective. Her skillset, combined with Yonder’s unique customer insights and future-casting tools, clients should be excited about what the future holds.”

Yonder Consulting launched in 2020 via the merger Populus, BrandCap, and Decidedly – forming a 175-person firm across offices in London, New York, and Hong Kong. The firm expanded its Asia operations in 2023 with the acquisition of Singapore-based branding firm Chapter & Verse.

Yonder works with leading companies on brand strategy, customer and employee experience, brand research, market entry, service and experience design, and creative campaigns and advertising. The firm’s clients include Amazon, Toyota, and the Premier League.

“This new opportunity with Yonder allows me to work with the best and brightest in business, and brand strategy, customer understanding, culture dynamics, and employee and customer experience,” said Hankinson. “Today's problems need better questions, imaginative thinking and a really clear sense of how to put strategy into action, and the team at Yonder has all that - I can't wait to dig in with clients to crack open perspectives and identify paths to growth, along with this fabulous team.”