Compensation Advisory Partners hires Lindsey Baker as marketing head

Compensation Advisory Partners, a national executive compensation consulting firm, has hired Lindsey Baker as its first chief marketing officer.

Based in the firm’s New York headquarters, Baker brings over 20 years of experience focusing on board effectiveness, board education, partnerships, and event management.

She previously spent two years with Accenture, where she was senior manager for board effectiveness and sustainability. In the role, Baker developed a board governance framework and led workshops for executives and board members.

Before that, Baker spent nine years with the National Association of Corporate Directors, latterly as director of partner relations. At the association, Baker managed sponsor partnerships and developed programs for governance best practices.

Earlier in her career, she spent six years with Club Managers Association of America, where she was manager of business relations.

Baker has a bachelor’s degree in business-marketing from Elon University.

“CAP has built an exceptional reputation as a trusted advisor to boards and management teams across the country and I’m excited to join the firm to help spearhead its continued growth,” said Baker. “My experience working directly with corporate boards and directors has given me unique insights into the critical role that executive compensation plays in corporate governance and I look forward to leveraging these relationships and expertise to elevate CAP’s market presence.”

As CMO, Baker will guide CAP’s brand management, thought leadership, strategic partnerships, and business development support.

“We are thrilled to welcome Lindsey to our leadership team as our first Chief Marketing Officer,” said Eric Hosken, partner, Compensation Advisory Partners. “Her extensive experience in board effectiveness and corporate governance, combined with her proven track record in strategic partnerships and relationship development, will be instrumental as we continue to expand our national presence and enhance our client service capabilities.”

Founded in 2009, CAP provides consulting services in board director compensation benchmarking and design, executive transitions and strategic transactions, and pay and financial performance alignment. The firm works with businesses ranging from startups to Fortune 100s, as well as non-profit organizations.

CAP has over 30 employees listed on LinkedIn.