Prophet appoints Mat Zucker as chief marketing officer
Prophet, a San Francisco-based strategy and marketing consultancy, has appointed Mat Zucker as its chief marketing officer.
Based in New York, Zucker has served as acting CMO of Prophet for the last two years, launching the firm’s brand positioning as “The Uncommon Growth Company.”
As CMO, Zucker will lead the firm’s brand strategy, marketing operations, communications and PR, digital and content strategy, thought leadership, and demand generation efforts globally.
Zucker has more than 30 years of marketing and creative experience. He joined Prophet in 2014 as a partner and has served as co-lead of the global marketing strategy practice and global marketing & sales practice.
Before joining Prophet, Zucker was chief creative officer at OgilvyOne New York and executive creative director at R/GA and Agency.com.
He holds a bachelor’s degree from Cornell University.
“Mat has been a force multiplier for Prophet and the work we do for our clients,” said Michael Dunn, CEO of Prophet. “Over the last two years, he’s proven he can elevate our brand in the market while building the marketing engine needed to support our growth ambitions. Mat has the rare combination of creative instinct, strategic clarity, and operational discipline that modern marketing leadership demands—and I’m thrilled to welcome him as our full-time Chief Marketing Officer.”
Prophet was founded in 1992 and has more than 500 employees across 15 offices globally. The firm has practices in business strategy, brand building, marketing excellence, experience and innovation, and organization and culture.
Prophet’s business strategy offerings include growth landscaping and opportunity identification, forecasting and scenario planning, offer portfolio optimization, and business modeling.
“We launched ‘The Uncommon Growth Company’ this past year, and I’m energized by the challenge of bringing that story to life even more powerfully – through the work we do, the value we create for clients, and the culture we’re building across the firm,” Zucker said.
