Dentsu Aegis launches Amazon-focused consulting firm Sellwin in New York

15 April 2019

Denstu Aegis Network, the UK-based media and digital marketing subsidiary of advertising giant Dentsu, has launched an Amazon-focused consultancy in New York City. The firm will help clients build successful strategies on the Amazon e-commerce platform. 

Since its foundation in 1994, Amazon has grown at a staggering pace and expanded into sector after sector. From its roots as an online bookseller, the company has grown into a technology giant: a pioneer in artificial intelligence, a cloud services market leader, and the largest e-retailer in the world. Sectors continue to fear disruption from Amazon, as it eyes further expansion into areas such as healthcare, banking, and even brick-and-mortar stores. At the heart of everything is innovative technology, low prices, and customer-centricity.

The e-retailer has, of course, garnered its fair share of criticism over the years, from poor wages and working conditions for warehouse workers, to an impressive avoidance of corporate taxation. Others worry about the devastating effects of retail consolidation behind one mega-corporation, whether that’s the destruction of mom-and-pop shops or a sudden lack of competition – a conversation similar to the handwringing over Walmart’s expansion and dominance in decades past.

For brands that can join Amazon as it continues its spiral upwards, the platform offers vast opportunities. Simply getting their products onto, however, probably won’t give companies the best results.

Dentsu Aegis launches Amazon-focused consulting firm Sellwin in New York

A new Amazon-specific consulting firm launched by Dentsu Aegis hopes to woo clients that want to get the most out of their Amazon strategy. Sellwin will offer advisory support in retail, product setup, reviews and loyalty, logistics and warehousing, and advertising and marketing. The company argues its services will “set your brand apart from the more than three billion products sold and advertised on the platform.”

The move marks a significant investment in Amazon from Dentsu Aegis, and will build on the company’s expertise in media, commerce, data, and SEO. Based in New York, Sellwin will draw in e-commerce and marketing experts from Dentsu Aegis, as well as a number of external hires from Amazon and eBay. The firm’s more than 130 specialists will initially start with 12 clients sourced from previous Dentsu engagements, according to news site AdExchanger.

“Sellwin provides marketers with an agile, multi-disciplinary consulting resource for navigating the complexities of Amazon,” Nick Brien, CEO of Dentsu Aegis Network, Americas, said. “By aligning talent from Dentsu Aegis Network’s specialist agencies and external hires, we’ve been able to create a dedicated business to imagine and execute successful, integrated Amazon business solutions for our clients.”

Sellwin will be led by Travis Johnson, who was previously the global CEO of ad giant IPG’s mobile agency Ansible. Before that, he was Australia CEO at Ansible, and head of IPG Media Lab, the innovation arm of the advertising group. Johnson has more than 20 years of experience leading teams focused on brand innovation and transformation.

“As Amazon continues to expand at a rapid pace, so do the opportunities for brands,” Johnson said. “By harnessing the individual agency skills across Dentsu Aegis Network – and adding new retail-focused skillsets – we offer clients something they haven’t had before: robust and comprehensive strategies that consider the full breadth of opportunities with Amazon, seamlessly plugging into overarching marketing plans, and meeting their business goals.”

As consulting firms – Accenture foremost among them – expand into the digital marketing arena, incumbent agencies are looking to diversify their offerings. A specialized consulting focus, in this case for Amazon, allows battered traditional agencies to mirror the models – and hopefully the financial success – of the consulting giants that are trying to “drink their milkshake.”


Maine Pointe promotes Mark McTigue to executive vice president

24 April 2019

Two years into his role, Maine Pointe has promoted Mark McTigue from vice president to executive vice president.

At Maine Pointe, McTigue has a specific focus on the private equity industry and has helped several of the firm’s private equity clients boost their returns on portfolio companies. “His skills and insights have proven essential in helping clients achieve unparalleled levels of competitive success,” said David Jadwin, who leads Maine Pointe’s business development activities.

McTigue joined the international supply chain and operations consultancy in early 2017, bringing more than 25 years of experience in sales and marketing, supply chain management, and consulting to the firm. Most recently, he served operations consultancy The Highland Group as a senior partner, and was EVP of business development in North America for Alexander Proudfoot – another operations specialist. 

During his more than 15 years in consulting, McTigue has worked with a variety of clients (Fortune 1000, mid-market companies, and start-ups) across multiple industries, spanning consumer packaged goods, industrial products, chemicals, food and beverage, automotive, oil and gas, financial services, high-tech, hospitality, and logistics.

McTigue specializes in helping executives and senior managers design and implement operational excellence programs across the end-to-end supply chain – allowing them to drive more than a billion dollars in sustainable EBITDA and cash improvements.

“Mark has been instrumental in driving supply chain optimization and surpassing clients’ targets for growth,” Jadwin said. “He has also played a key role in positioning Total Value Optimization [Maine Pointe’s approach for creating end-to-end shareholder value across the entire supply chain] as one of the most important business methodologies.”

Maine Pointe promotes Mark McTigue to Executive Vice PresidentMcTigue frequently publishes thought leadership pieces in high-profile business management publications, including The Innovation Enterprise, where his article "The effectiveness of operating resources in creating incremental value" examined the importance of value creation and how private equity firms have diversified their roles. In a recent article on, McTigue and Maine Pointe’s Michael Kirstein discussed the role analytics plays in helping private equity improve due diligence.

His appointment comes at a time when private equity firms are investing more than ever, though are simultaneously struggling to translate these investments into equity. “We often see a value gap between targets for cost reduction, cash flow, and growth and the actual value derived from an acquisition,”  McTigue said, referring to a study conducted by Maine Pointe last year among executives in the private equity industry.

“In my new role as executive vice president, I will continue to help our private equity clients achieve success in the face of their challenges.” 

Earlier this year, Maine Pointe in the US appointed Rex ClothierJanice Pinson and Mary Lyons to senior roles. Globally, the consultancy has offices in Asia and Europe.