Logic20/20 acquires tech consultancy Primitive Logic

13 November 2019 Consulting.us

Seattle-based management and technology consultancy Logic20/20 has acquired San Francisco-based technology consulting firm Primitive Logic. The transaction expands Logic20/20’s capabilities in digital transformation, data privacy, and technology mergers and acquisitions, and also grows its presence in California.

Primitive Logic delivers services in digital transformation (IT strategy, process improvement, CRM, data and analytics, industrial IoT), regulatory and compliance (data privacy, accessibility, “know your customer” compliance), and tech M&A (acquisition technology prep, tech and security due diligence, integration).

The firm has offices in San Francisco and Los Angeles, and was founded in 1984, and has served over 200 clients. The company has consistently been named a “best place to work” by publications such as the Los Angeles Business Journal.

The acquisition of Primitive Logic will help Logic20/20 better optimize clients’ digital business operations, while also expanding its ability to services West Coast clients.

Logic 20/20 acquires tech consultancy Primitive Logic

“Primitive Logic brings years of digital transformation, enterprise data strategy, and process optimization experience and expertise to our organization,” Will Schmidt, Logic20/20’s general manager of consulting, said. “This extension of our capabilities will better position us to serve current, and future, clients nationwide. The acquisition is a crucial step in our growth strategy.”

The acquisition is the largest in the company’s 15-year history, and the first deal registered in 2019. Logic20/20 in 2016 acquired Seattle-based data consulting firm Brainbox Consulting. 

Logic20/20 provides services in the areas of digital transformation, advanced analytics, leadership and execution, and managed services. The firm’s consultants help clients automate repetitive tasks, enable data-driven decision-making, align people and processes, and manage cloud lifecycles and business operations.

The firm was founded in 2005 and is headquartered in Seattle, Washington, with further locations in San Jose and San Francisco, and Wenatchee and Bellevue, WA. It employs more than 180 people and reported revenue of $34 million in 2018. Registering 92% growth in a three-year span, the firm rose more than 1,000 places from 2018 to reach #3715 on Inc.’s fastest-growing companies list for 2019, marking the third year that the firm has been ranked on the list.


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