Credera expands into Europe with majority stake in UK's DMW

20 August 2020 2 min. read
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US consulting firm Credera has expanded into Europe with the acquisition of DMW Group, a UK-based consultancy with around 180 consultants.

Credera was founded in 1999 in Dallas, and has since expanded with offices in Houston, Denver, Chicago, and New York. Prior to the European deal, the firm had around 400 partners, consultants and staff. The consultancy helps clients across industries with a range of services including strategy, sales & marketing, customer experience, business transformation, technology, and data analytics.

Two decades after focusing on the North American market, Credera has now entered the European market through the purchase of a majority stake in DMW Group. Established in 1989, DMW is an independent business technology consultancy, specializing in the design, delivery, and implementation of data and digital transformation programs.

DMW focuses on clients in three main sectors: financial services, energy & utilities, and the public sector. Clients the firm works with include Burberry, Google, Lloyds of London, and several UK government agencies.

Credera expands into Europe with majority stake in UK's DMW

Commenting on the deal, Credera’s CEO Justin Bell – a 20-year company veteran – said: “DMW’s capabilities in managing and executing integral projects for C-suite leaders extends the depth and breadth of our data, digital transformation, and technology capabilities into Europe.”

Luke Taylor, CEO of Omnicom Precision Marketing Group, the parent company of Credera, also welcomed the European expansion, stating that DMW’s “outstanding strategic advisory and programme leadership skills and services at the intersection of business strategy, technology, and transformation” will benefit the firm’s clients with operations in Europe.

Meanwhile, at DMW Group, the firm’s management decided to join Credera for two main reasons, said CEO Chris Dean, who joined DMW in 1989 from Accenture when the firm was still a six-person company. “Before we met Credera, we set our goal at being a ‘global boutique.’ With the network and expertise of Credera we can now realize this goal.

“The extensive global client relationships and services of the Omnicom network also provide great opportunities for our people and our clients.”

Dean added, “The cultural fit is surprisingly good. The people focus, the humility, the business ethics are strongly aligned. Credera and DMW are well matched in that we both genuinely care about achieving great outcomes for our clients with a hands-on style based on respect, integrity, and professionalism.”

Continuing on the importance of a cultural fit, Bell added: “This is a people business and the only way this sort of thing could work is if you find a great group of people with a similar vision, similar values, similar talent, and quality bar, and enough humility to recognize that we might actually be better together than alone.”