Elixirr welcomes Lakshmi Reddy to its US partner team

UK-headquartered management consultancy has strengthened its partner team in the US with Lakshmi Reddy. 

Reddy brings over two decades of experience in marketing and digital transformation to the consulting firm, gained at both the client and services sides of business. Prior to joining Elixirr, she was a partner at Wipro Digital for three years, acting as Marketing Strategy Practice Lead for North America. 

Before that, she served marketing and creative agencies including Publicis and Epsilon, where she led multimillion-dollar client relationships spanning the healthcare, financial services and consumer segments. She has worked with brands including Chase Sapphire, Sanofi Pasteur, Chapstick, Medco and TIAA. 

Earlier in her career, Reddy spent over seven years in the financial services industry, among others leading digital strategy, marketing and innovation programs at American Express, JPMorgan Chase and Citi. 

“I am thrilled to welcome Lakshmi to our partner team. Her deep passion for, and expertise in, marketing, digital transformation and experience design makes her a strong asset to our firm and a key player in our future growth,” said Eric Rich, who leads Elixirr’s US business.

Reddy’s appointment comes shortly after Elixirr welcomed a trio of new partners in the world’s largest consulting market, on the back of near 50% growth in 2020 despite the impact of the Covid-19-induced downturn. 

“Following a very successful 2020, I am excited to be part of this trailblazing team. I’m looking forward to helping our clients create meaningful online experiences and gain edge through digital transformation,” said Reddy. 

Meanwhile, in the UK, Elixirr last month added consulting veteran Rene Schuster to its partner team.