One Minute to Midnight hires Amalia Webber as research manager
One Minute to Midnight (OMTM), a London-headquartered market research and insight consulting firm, has hired Amalia Webber as a research manager.
Based in New York, Webber will lead research projects and help the business development team acquire new clients and grow the firm’s US footprint.
OMTM expanded to New York in last year with the addition of Andy Cooper, a former partner at qualitative research firm Thinktank.
The firm focuses on human-centered market research and bills itself as an “innovator in the field of using human values to understand what intrinsically drives people in their lives.” OMTM’s recent client work includes helping TikTok understand its changing audience, enabling Sony Music to understand how Gen Z’s relate to music artists, and helping PlayStation position its titles and launch the PS5.
“The way One Minute to Midnight uses a values lens as a way to understand people as more than just consumers truly breaks the mould,” said Webber, who joins OMTM from MarketCast, where she was a senior research analyst.
Prior to her role at MarketCast, Webber was a social media manager at Loomia. She holds a master’s degree in anthropology from the University of Oxford and a bachelor’s degree in anthropology from Sarah Lawrence College.
“I have a background in anthropology and a passion for connecting with other people through research, so I instantly clicked with One Minute to Midnight’s human-centred approach to market research,” Webber added.
OMTM also announced the hiring of Emily Hoong as a research manager in the firm’s London office.
“Amalia and Emily are fantastic additions to our growing teams in New York and London as we expand our business,” said Douglas Dunn, co-founder of OMTM. "Together they have worked with some of the world’s biggest brands to help them form more meaningful connections with people.”
Dunn, formerly the co-founder and CEO of Tuned In Research, co-founded OMTM in 2016 with Paul Laver, the previous owner of Olive Research.
The firm has more than a dozen professionals, according to LinkedIn.
