Publicis Sapient acquires Adobe Commerce specialist Corra

06 June 2023 Consulting.us

Global digital consultancy Publicis Sapient has acquired Corra, a New York-based agency focusing on ecommerce consulting and managed services.

Founded in 2002, Corra builds digital storefronts for growing brands across retail, food and beverage, technology and electronics, health and wellness, and B2B industries.

The firm is a Gold Adobe partner and has been named the North American partner of the year for Adobe Commerce three times. Corra has more than 275 employees, according to LinkedIn, and has offices in the US, UK, and India.

Publicis Sapient’s acquisition of Corra will boost its capabilities in providing Adobe Commerce-related services. Publicis Sapient – part of global advertising giant Publicis – is a Platinum Adobe partner and has been named an Adobe global digital experience solution partner of the year seven times.

Publicis Sapient acquires Adobe Commerce specialist Corra

“Corra’s strong leadership team, proven expertise deploying composable architectures at scale, broad depth of Adobe commerce capabilities, and impressive client roster, coupled with the cultural synergies between our two organizations, will enable us to drive even greater impact for existing clients and attract new business as we continue to scale,” said Nigel Vaz, CEO of Publicis Sapient.

The Corra deal is Publicis Sapient’s sixth acquisition since the beginning of 2022. Those acquisitions include Salesforce consultancies Tquila ANZ and Changi Consulting, as well as software engineering firm Tremend.

“Corra and Publicis Sapient push the envelope across technology and delivery methodologies,” said Ron Bongo, CEO of Corra. “Our expertise in Adobe and composable commerce, along with our heritage and values, are what brings our teams together and we’re excited to drive even more customer impact together with Publicis Sapient.”

Bongo, alongside co-owners CTO Michael Harvey and president Rachel Weir will join the commerce practice leadership team at Publicis Sapient.

Publicis Sapient registered 11% organic growth in Q1 2023, its highest revenue growth since being acquired by France-based Publicis in 2015 in a landmark $4-billion deal. Publicis Sapient has now registered nine consecutive quarters of double-digit organic growth.

The Boston-headquartered digital consultancy has more than 20,000 people across 53 offices globally. It provides services in strategy, product, experience, engineering, and data & AI.

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