PwC | Global news | AI & Gen AI

An overview of PwC global news:

Brazil

More than half of Brazilians use digital tools and AI for food purchases More than half of Brazilians are using digital tools and artificial intelligence (AI) to inform their food purchases and search for better prices, according to research from PwC.
03 October 2025
United Kingdom

PwC slashes 200 graduate roles amid UK slowdown PwC’s UK graduate intake has dropped, with its boss citing poor productivity as driving the firm’s cut in young talent.
12 September 2025
Brazil

PwC launches its Google Cloud AI Experience Zone in Brazil Big Four firm PwC has opened a Google Cloud AI Experience Zone in Brazil, its first in Latin America.
11 September 2025
Middle East

AI and climate action could boost Middle East economy by $232 billion The Middle East’s economy could see an additional $232 billion by 2035 if the region fully embraces AI and takes decisive action on climate change, according to new research from PwC and Strategy&.
20 August 2025
United Kingdom

PwC to provide assurance for AI systems to clients PwC has announced the launch of ‘Assurance for AI’ for clients in the UK.
01 August 2025
Qatar

Qatar’s tech momentum builds as business leaders accelerate AI adoption Technology acceleration has been a cornerstone of Qatar’s economic transformation, positioning it as a resilient, diversified and future-focused economy, writes PwC executive Bassam Hajhamad.
23 June 2025
United Kingdom

Innovate UK partners with PwC to launch new AI Skills Hub Innovate UK has launched its AI Skills Hub. The platform will help connect individuals, employers and AI partners to help supply skills to the country’s technology sector.
20 June 2025
United Kingdom

Job growth in industries 'exposed to AI' sees rapid drop The age of AI could tentatively be causing a realignment in the UK labour market. A new study suggests that job postings with higher exposure to AI have grown at a much slower pace since 2022.
16 June 2025
United Kingdom

Big Four weighing up new AI audit offerings Amid an increasingly bloated market for AI-driven tools, verifying those which might actually work for a company is like looking for a needle in a haystack.
10 June 2025
Singapore

PwC invests over $4 million in new AI Hub in Singapore Big Four firm PwC has launched a new AI Hub in Singapore, aimed at helping organisations in the country develop and scale their AI capabilities and innovations.
21 May 2025
Saudi Arabia

Building a responsible AI future in Saudi Arabia As the world transitions from a digital age to the era of artificial intelligence (AI), key economies in the Middle East are accelerating their AI adoption plans as part of their broader economic div
03 March 2025
United Kingdom

PwC and Microsoft extend AI Copilot collaboration Microsoft has announced a strategic collaboration with PwC. The deal will allow the Big Four firm to bring the latest Copilot Agents to its clients.
04 February 2025
Australia

PwC launches Gen AI tool to streamline regulatory compliance Professional services firm PwC has launched a new tool in Australia designed to help businesses streamline compliance by compiling and tracking their ever-evolving regulatory obligations.
27 November 2024
Australia

Big Four consultants win at inaugural Australian AI Awards PwC partner Tom Pagram has been named AI consultant of the year at the inaugural Australian AI Awards, with EY’s Michelle Zhao and Danielle Froes jointly winning the rising star award.
11 November 2024
India

PwC partners with Meta in India to build Generative AI solutions with Llama PwC has announced a collaboration with Meta to expand and scale its open-source AI solutions to governments and businesses across India.
11 October 2024
Middle East

PwC launches Generative AI tool for legal businesses PwC has launched a new Generative AI offering for legal businesses across the Middle East, enabling them to tap into the power of generative artificial intelligence to boost their productivity and lo
26 September 2024
Australia

PwC launches an AI Centre of Excellence in Australia PwC has launched an AI Centre of Excellence to help its Australian clients meet booming demand for artificial intelligence and generative AI services.
13 August 2024
United Kingdom

PwC to help UK and US clients adopt ChatGPT Enterprise PwC has announced a landmark deal with ChatGPT Enterprise. The Big Four consulting firm is the first reseller for ChatGPT Enterprise.
03 June 2024
Saudi Arabia

PwC and Microsoft launch AI Centre of Excellence in Riyadh Deepening its commitment to the world of artificial intelligence (AI) and digital transformation in Saudi Arabia, PwC has established its first AI Centre of Excellence in the Middle East in the city
22 March 2024
United Kingdom

PwC UK launches UK tax AI assistant tool Professional services firm PwC has rolled out a new AI tool to assist its UK tax wing with its work for clients.
20 February 2024
United Arab Emirates

Commercial Bank of Dubai taps PwC for adoption of AI technologies The Commercial Bank of Dubai has selected PwC as its partner for the adoption of AI technologies across the organisation.
28 August 2023
India

Indian enterprises increasing their adoption of AI and ML The uptake of artificial intelligence and machine learning in India’s corporate landscape sector continues to grow, according to a new report.
30 June 2023
Canada

PwC Canada invests $200 million into AI capabilities PwC Canada has announced plans to invest $200 million over the next three years to improve its artificial intelligence capabilities.
05 June 2023
United Kingdom

PwC launches AI collaboration with Microsoft and Icertis Technology giant Microsoft, software developer Icertis and PwC will offer clients of the Big Four consultancy a contract management platform that unlocks insights from data embedded in contracts, and
12 May 2023
Australia

KPMG and PwC the latest consultancies to embrace ChatGPT Tentative in the initial rush, some of the world’s biggest consultancies are now embracing the revolutionary power of Open AI’s ChatGPT technology, with KPMG and PwC both developing new tools.
04 April 2023
United Arab Emirates

PwC strikes partnership with Abu Dhabi-based AI group G42 PwC has entered a strategic agreement with G42, an artificial intelligence and cloud computing company based in Abu Dhabi.
17 October 2022
Australia

Consulting firms support Victoria's vision for artificial intelligence Victoria has significant opportunities to grow into a leading ecosystem for artificial intelligence in Australia, according to a report by the Committee for Melbourne.
31 January 2021
India

The mixed reception to artificial intelligence in India Investment in artificial intelligence (AI) might be on the rise across the Indian market, although few of these investments are part of broader AI strategies, according to new PwC analysis.
11 November 2019
United Kingdom

AI offers major productivity boost for global economy With Artificial Intelligence (AI) aiding a boost to output over the coming decade, global GDP could rise by a total of $15.7 trillion by 2030.
11 October 2019
Singapore

Big Four veteran Hugo Walkinshaw joins Singapore AI firm AntWorks Former EY advisory partner Hugo Walkinshaw has been appointed as the Chief Partnership Officer for Singapore-based AI and automation firm AntWorks.
04 October 2019
United Arab Emirates

PwC partners with upcoming artificial intelligence forum in Dubai This year’s artificial intelligence-focused Artelligence Forum will kick off within a fortnight, with PwC serving as the event’s official knowledge partner.
26 August 2019
Canada

Canadian CEOs less optimistic in 2019, PwC survey finds Accounting and consulting firm PwC’s 22nd Global CEO survey has found that Canadian chief executive officers are less optimistic about their companies’ growth prospects, as well as the health of glob
14 March 2019

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