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Simon-Kucher | Global news | Marketing

An overview of Simon-Kucher global news:

Europe

4 ways how AI can boost the top line of fashion and luxury brands A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
Asia

Simon-Kucher forwards pricing advice for companies during coronavirus With the world’s goods and services market currently turned upside amidst the coronavirus pandemic, global consultancy Simon-Kucher & Partners has forwarded some valuable advice for companies on the
01 April 2020
United Kingdom

Customer ratings now more influential than product brands Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
United Kingdom

Pressure on prices is on the rise, innovation and value pricing key Under current economic and market trends, 83% of companies suffer from increasing price pressure and margin erosion.
29 September 2016

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