Simon-Kucher | News

An overview of Simon-Kucher news in the USA:

Simon-Kucher adds Jessica Cortez as partner in healthcare and life sciences Simon-Kucher, a global sales and marketing consulting firm, has hired Jessica Cortez as a partner in its healthcare and life sciences division.
05 January 2026
One-third of electronics now purchased directly from brands, finds Simon-Kucher study Direct-to-consumer (D2C) channels now account for one in three electronics purchases globally, according to a report from Simon-Kucher.
17 November 2025
Cautious optimism for AI as software leaders weigh strategy A new report reveals a striking contrast in the B2B software world: While leaders feel confident about growth, they remain anxious about monetizing AI.
12 September 2025
Simon-Kucher study reveals what’s really driving car buyers in 2025 Trust, value, and relevance take center stage for car buyers as the automotive industry undergoes profound changes.
11 September 2025
Travel industry looks to AI to unlock new growth New ways of leveraging AI in the travel industry are likely to unlock additional growth.
23 June 2025
US consumers feel the hit of tariffs and inflation Around 80% of US consumers have felt noticeable inflation over the past three years and a majority of consumers expect the burden of tariffs to be added to prices.
18 June 2025
Global consumers switch to private labels amid price sensitivity Global consumers, driven by price sensitivity, have sharply increased their purchases of private label products, according to Simon-Kucher’s Shopper Study 2025.
24 March 2025
Simon-Kucher appoints Rick Spear as partner in New York financial services practice Simon-Kucher, a global sales and marketing consultancy, has appointed Rick Spear as a partner and leader for capital markets and asset and wealth management in North America.
04 April 2024
Simon-Kucher promotes Brad Soper to managing partner for Americas Simon-Kucher, a global sales and marketing consultancy, has promoted Brad Soper to co-managing director for the US and managing partner for the Americas.
22 March 2024
Simon-Kucher hires Kevin Baruzzi as partner in life sciences practice Simon-Kucher, a sales and marketing consulting firm, has hired Kevin Baruzzi as a Boston-based partner in its healthcare and life sciences practice.
06 July 2023
Simon-Kucher announces brand refresh, 21% growth in 2022 Simon-Kucher, a global sales and marketing consultancy, announced a new brand identity and reported 21% growth to reach €534.9 million ($563.2 million) in revenue in 2022.
27 February 2023
Simon-Kucher elects two new partners in US Simon-Kucher & Partners, a strategy and marketing consultancy, has elected 24 new partners across its global operations, including two in the United States.
15 February 2022
Most companies improved profit margins in 2020, says Simon-Kucher Fifty-nine percent of companies globally saw improved profit margins, according to Simon-Kucher & Partners’ annual Global Pricing Study.
23 April 2021
Simon-Kucher & Partners to go carbon neutral in 2021 Simon-Kucher & Partners, a strategy and marketing consulting firm, has committed to becoming carbon neutral by the end of the year.
22 February 2021
Most vacationers plan to travel in 2021, says Simon-Kucher A majority of leisure travelers (57%) plan to resuming traveling in 2021, according to a Simon-Kucher & Partners and ROIRocket survey of 3,900 people in the US, UK, Germany, France, and Spain.
10 February 2021
Simon-Kucher promotes Andy Ong and Stephen Dunbar to partner Global strategy and commercial consulting firm Simon-Kucher has appointed two new partners in its US offices.
08 February 2021
Future of gaming is in subscription services, says Simon-Kucher Gaming subscription services are expected to continue gaining in popularity, accord to a report from Simon-Kucher & Partners.
18 December 2020
Simon-Kucher adds Nick Frank, expands insurance market expertise Strategy and marketing specialist consultancy Simon-Kucher has welcomed Nick Frank as a partner and leader of the North American insurance practice. He will be based in Atlanta, Georgia.
18 November 2020
Holiday shoppers expecting deeper discounts on Black Friday US consumers are expecting higher discounts than usual on Black Friday and Cyber Monday, according to a recent report from strategy and marketing consultancy Simon-Kucher & Partners.
19 October 2020
Pandemic boosting global video game market, and effects will linger The Covid-19 pandemic and consequent stay-at-home policies have boosted the global video game market, according to a report from Simon-Kucher & Partners and Dynata.
31 August 2020
Most American car buyers unwilling to pay up for electric vehicle Buyers are interested in electro mobility (eMobility), but aren’t willing to pay for it, according to consulting firm Simon-Kucher & Partners.
03 March 2020
Simon-Kucher makes six partner promotions in US Simon-Kucher & Partners, a Bonn, Germany-headquartered strategy and marketing consultancy, has made five partner promotions in its US offices, effective January 1, 2020.
17 December 2019
Healthcare industry has big digital aspirations, but implementation lacking Healthcare companies are jumping on the digital solutions bandwagon, but they have trouble with implementation, according to the Simon-Kucher & Partners’ Digital Health Trend Study 2019.
05 December 2019
Most US consumers plan to spend big bucks on Black Friday Nearly 90% of Black Friday and Cyber Monday shoppers in the US plan to spend more than $50 across the two shopping holidays, while two-thirds expect to spend over $100 on fashion and apparel and over
19 November 2019
Bank customers want high-touch services, but wary of open banking Customers in North America want the high-services that open banking can provide, but are concerned with the need for data-sharing with third party providers, according to new research from strategy a
23 September 2019
Simon-Kucher elects new co-chief executive officers Strategy and marketing consultancy Simon-Kucher & Partners has elected company veterans Mark Billige and Andreas von der Gathen as co-CEOs for a five-year term.
10 July 2019
Simon-Kucher founder Hermann Simon releases book on price management Available now in the US, Price Management: Strategy, Analysis, Decision, Implementation is Hermann Simon’s 14th book on pricing – and his second co-authored with Martin Fassnacht, a professor at the
26 February 2019
Simon-Kucher & Partners reports record revenue growth 2018 was a banner year for Simon-Kucher. The consulting firm, known for its expertise in pricing strategy and marketing, posted revenues of $360 million – an increase of 23% over 2017.
14 February 2019
Netflix takes smart strategy in latest price increase Netlix recently announced that it was bumping up prices across its three membership categories. But don’t expect the company to suffer a crippling rash of defections.
04 February 2019
Simon-Kucher appoints three US Partners and seven others globally Bonn, Germany–based strategy and marketing consultancy Simon-Kucher & Partners has made three new partner appointments in its US offices, boosting its US partner base to 29.
24 December 2018
Simon-Kucher helps Uber roll out loyalty rewards program Bonn, Germany–based management consultancy Simon Kucher collaborated with Uber to develop the ridesharing behemoth’s customer loyalty rewards program, which launched last month.
17 December 2018
Simon-Kucher opens new Chicago office to serve Midwest clients Just weeks after debuting its first office in Africa, global strategy consultancy Simon-Kucher has opened its sixth in the US.
13 June 2018

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