Stratence Partners

At Stratence Partners, we don't consider Pricing as an isolated discipline to reach the Excellence maturity level.

Pricing needs to serve the company Strategy: Where to win and how to maximize win-rate, with the proper Micro-Strategies by Regions, Countries, Go-to-Markets, Segments of Products, Services. Solutions, Segments of Customers by Volume, Profit, Portfolio, Loyalty, Willingness to Pay …

Then, Pricing is about to develop the right capabilities to transform the Strategy into pricing rules and conditions: Reference/List Price by Market Value, Discounts & Rebates for Consistency, Fairness and Efficiency, optimizing with Elasticity, Slopes and Competitive Premium to Value-Solutions Mapping.

Finally, we need to transfer all the intelligence that has been developed to the commercial people with optimized sales scenarios for win-win negotiations (Contracts, Distribution, eCom, Tenders), partnering and integrating first line for Value Selling and Market Intelligence, Continuous Improvement.

Industries best practices

With the obvious adaptation of the approaches and the best practices, Stratence Partners has supported many organizations and across many industries to improve their maturity level in Strategy Optimization, Pricing Excellence and Commercial Effectiveness.

With a good mix of Business-to-Business (B2B), Business-to-Business-to-Business (B2B2B), Business to Consumer (B2C) and Business-to-Business-to-Consumer (B2B2C) over the more than 800 projects done by Stratence Partners, we have also been able to "cross-pollinate" best practices among these different "types" of Pricing, bringing additional value, competitive advantage and though leadership to the Organizations we worked with.

We have also helped not a few customers with a mix of these different types of Pricing, having in the same organization a B2B, B2C, B2B2B and B2B2C "sells funnel", making even more difficult to align common-coordinated Strategic, Pricing and Commercial capabilities. 

Stratence Partners has successfully conducted more than 800 Projects, worldwide, helping leading organizations across many industries