Clear Peak Capital invests in Ntara

Clear Peak Capital, a private equity firm focusing on software and IT services, has invested in Ntara, a Johnson City, TN-based product experience management (PXM) consulting firm.

Founded in 1999, Ntara provides consulting, implementation, and managed services in product information management (PIM), digital asset management (DAM), and e-commerce to consumer brands and manufacturers. The firm has 112 employees, according to its website.

Ntara’s technology partners include Orange Logic, Syndigo, Optimizely, and Survey Monkey.

“Over the past 25 years, Ntara has remained committed to delivering world-class experiences to our customers, employees, and partners. We chose to partner with Clear Peak due to their operational expertise and commitment to building upon Ntara’s culture of innovation and growth,” said Ntara co-founders Jeff Morris and Neil Owen.

As part of the transaction, Morris and Owen will transition to board-level advisors. Andy Didyk, former SVP of sales and marketing, will transition to CEO, while Shane McCown, former SVP of operations, will transition to COO.

“Ntara represents the type of company that we at Clear Peak seek to partner with: best-in-class solutions delivered by a high-caliber, experienced team in a growing industry,” said Donza Worden, partner at Clear Peak. “The Company’s growth and success have been impressive, and we’re thrilled to partner together and support Ntara’s future growth organically and via M&A by adding like-minded businesses into the platform.”

Clear Peak launched last year. Ntara is the PE firm’s second deal, following an investment in ITsynch, a software development and consulting firm focused on the cruise and maritime industries.