Genpact acquires digital consultancy Rightpoint

18 October 2019 2 min. read
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Global professional services firm Genpact has announced it will acquire Rightpoint, a Chicago-based digital consultancy. Ross Freedman, Rightpoint’s cofounder and current CEO, will remain in his position. 

"We have always believed that every company is either a technology company today or will need to reinvent themselves to become one tomorrow. To thrive in the experience economy, organizations must successfully redesign and transform all aspects of their business – from the front office to the back office," Freedman said. "Joining Genpact allows us to realize our vision of helping clients succeed at the speed of innovation."

The merger will allow Genpact to better home in on the experience economy, in which businesses attempt to gain a competitive edge by providing goods and services that provide clients or customers with a positive experience. The firm has already taken strides in that direction with the 2017 acquisition of experience economy firm TandemSeven.

Genpact acquires digital consultancy Rightpoint

Innovation within the experience economy is increasingly sought after, as the economy itself is estimated to be worth more than $30 billion in 2019 for middle and back office functions. Additionally, Forbes has revealed that 99% of businesses are now competing in the experience economy – an astounding increase from 36% reported in 2010. 

Rightpoint was the 28th fastest growing technology consultancy in America on the Inc. 5000. Its clients include 250 Fortune 1000 companies. In addition to customer experience and engagement, the firm focuses on commerce, digital products, digital workplace, and digital operations. 

"To compete in a digital-first world, drive better outcomes, and unlock new business models, businesses must be able to drive transformation throughout an organization – from customer experience through to operational processes," ‘Tiger’ Tyagarajan, Genpact’s president and CEO, said. "In the next two years, the fusion of experience innovation and process innovation will become 'table-stakes' as organizations look to reposition themselves in the market. I am very excited to have Ross and the very talented Rightpoint team join Genpact as we together help transform our clients' businesses in this experience economy."

Genpact is headquartered in New York City, and operates in more than 30 countries. The firm employs more than 90,000 people and works with a client list heavily populated by Fortune 500 companies.