'Here in my car, I feel safest of all,' say US consumers in pandemic era

09 July 2020 Consulting.us

Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from research consultancy Researchscape. The survey, which was commissioned by vehicle subscription provider Fair, polled 1,046 US adults in May 2020.

With the new reality of pandemic conditions, Americans have doubled down on their preference for personal car transport.

In turn, the pursuit of social distancing and safety has led to increased avoidance of public transportation. Americans feel the most apprehensive about riding buses, at 55%, while 49% feel apprehensive about using rideshares or taxis. Just 20% are apprehensive about using their cars.

Suburban dwellers were most fearful of using trains or subways, at 60%, followed by 52% of urban dwellers and 51% of rural areas.

As for the safety measures that would lure people back to public transportation, 47% said “a vaccine.” Meanwhile 37% said “mandatory face masks” and 26% said “new touchless gadgets and tools.”‘Here in my car, I feel safest of all’The survey also found that Americans are treating their cars as a sort of personal safe haven. Thirty percent say they use their car to take a mini-break by driving around the neighborhood, and 24% said they have been taking long drives to clear their head. Sixteen percent said they have sat in their car outside their house listening to music or audiobooks.

Both Democrats and Republicans have been equally likely (21%) to use their cars to deliver groceries to friends, families, and neighbors during the pandemic. They were also equally likely (14%) to use the money saved on gas during the pandemic to support their local economies.

"While COVID-19 has made public transportation a non-starter for most Americans, an overwhelming majority of us are looking to our personal vehicles to provide safety and peace of mind during essential travel – and even to serve as escapes from the stresses of this moment," said Georg Bauer, co-founder and president of Fair.

The Researchscape/Fair survey found that Americans aren’t optimistic about returning to their regular transportation habits in 2021. Forty-four percent said they will still be fearful of air travel, while 39% will skip international travel entirely in 2021.

Only about 15% said that they would return to their regular use of rideshares in 2021 if proper safety measures were put in place.

Only 31% of people in the Western US said they planned to travel outside the country in 2021, compared to 42% in the Northeast and Midwest, and 44% in the South. Instead of international trips, 35% of Americans said they would be open to a road trip instead.


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