Crowe names Chris Goodman as chief marketing officer

Crowe, a Chicago-based accounting and consulting firm, has hired Chris Goodman as chief marketing officer (CMO). He joins the firm as a principal based in New York.

Goodman will join the executive team of Mark Baer, who became Crowe CEO earlier this year.

Goodman brings more than 30 years of experience in marketing, with deep expertise in professional services. He previously spent eight years as CMO at KPMG US, leading the firm’s marketing practice and overseeing brand building. Goodman also previously spent two years as CMO at Accenture.

Before working in the consulting industry, Goodman spent two decades at ad agency Young & Rubicam, where he was latterly executive vice president and global managing partner. He also oversaw the agency's Accenture account for eight years before joining the firm proper.

Goodman is a council member at the Villanova School of Business and was a board member at Ad Age magazine. He has an MBA in marketing from Columbia University and a bachelor’s degree in marketing from Cornell University.

"We're thrilled that Chris is joining our Crowe team," said Baer. "His proven track record, strategic vision, and global mindset will be invaluable in helping us achieve our goals while living our values.”

"I'm excited to join Mark Baer and his leadership team at Crowe as we embark on this transformative time for the firm," said Goodman. "Personally, I'm also looking forward to building on my new team's great foundation to develop a truly world-class marketing and communications organization.”

Crowe has 4,000 employees across over 35 US offices, as well as international locations in the Cayman Islands, the UK, and India. It is part of the Crowe Global network, which has 42,000 employees across more than 130 countries.