Twisthink moves headquarters to Grand Rapids

29 June 2022 2 min. read
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Twisthink, a Holland, MI-based digital consulting firm, is establishing a new headquarters facility in Grand Rapids.

The new headquarters will be located in the Doug Meijer Medical Innovation Building in Grand Rapids. The facility is expected to create 37 jobs and generate total capital investment of $2.2 million, supported by a $300,000 Michigan Business Development Program performance-based grant.

“Today's investment by Twisthink will build on Michigan’s tech strengths and create dozens of high-skill, good-paying jobs for Michiganders in West Michigan,” said Gov. Gretchen Whitmer in a June 23 press release. “With investments like today’s, we will continue to grow our tech and IT sectors here in Michigan, further diversifying our economy.”

Twisthink’s expansion into Grand Rapids arrives amid a significant increase in client demand for digital connectivity and Internet of Things (IoT) services. The firm, which was founded in 2001 in nearby Holland, MI, has in recent years gained large project opportunities for companies including Stryker, Whirlpool, AWS, and Microsoft.

Twisthink moves headquarters to Grand Rapids

Twisthink currently has a team of 40 strategists, designers, and technologists who provide services and solutions in digital strategy, product strategy, experience design, IoT, and AI.

“As a team of knowledge workers trained to address and solve complex problems, we chose Grand Rapids for two reasons: it brings us closer to more innovative thinkers across a diverse slate of industries from healthcare to industrial manufacturing to mobility, and it allows us to tap into a deeper pool of specialized talent in the region,” said Robert Niemiec, managing partner of Twisthink. “It is best suited for us as we bring greater tech capabilities to our new home city and create meaningful impact here, throughout the state, and globally.”

The new facility will create 37 immediate jobs in engineering, strategy, design, and project leadership. Twisthink provides employees with professional development opportunities including reimbursement for advanced degrees and training programs, with Grand Rapids Community College committing to support Twisthink’s expansion with a workforce training package in 2023.