Erie Street Growth Partners invests in 50,000feet
Erie Street Growth Partners, a Chicago-based private investment firm, has invested in 50,000feet, a Chicago-based brand consultancy and creative agency.
The investment will support the strategic growth of 50,000feet and continued expansion of its offering, operational infrastructure, and geographic footprint. The deal will make Erie Street the majority partner of the consultancy.
50,000feet will retain its independence, with Jim Misener and Chris Prescher remaining CEO and chief strategy officer, respectively. Ken Fox will be promoted to chief creative officer.
“The work of brands has quickly become to develop and deliver significant business value through integrated, innovative, and creatively-driven transformation,” said Misener. “We’re excited to partner with Erie Street to deepen our capabilities and continue creating exceptional work for our clients, as we redefine the category of what it means to be a strategic brand partner in a digitally transformed world.”
Founded in 2001, 50,000feet provides services in marketing strategy, brand, experience, and digital. The firm has grown its headcount by 30% since 2020 (it has 74 employees listed on LinkedIn). 50,000feet expanded into New York City with the 2020 acquisition of Carbone Smolan Agency, launched a health and wellness practice in February 2023, and in May 2023 announced the forthcoming opening of a London office.
The consultancy works with leading clients such as BCG, MasterCard, and Knoll.
“We look forward to continuing the trusted partnership we have built over the last year with Jim, Chris, and Ken as we turn disruption into transformational growth,” said Jerry Graunke, president, Erie Street Growth Partners.
Erie Street was founded in 2018 and provides strategic capital and transformational partnership to founder-led business services firms in marketing, communications, media, and entertainment. The company’s other investments include APCO Worldwide, an advisory and advocacy communications consultancy, and Trailer Park Group, an entertainment marketing and content production firm.
