Capgemini Invent launches, consumes Capgemini Consulting brand

French multinational consulting, technology, and outsourcing firm Capgemini has launched its new Capgemini Invent brand. The 6000 person-strong global business will encapsulate transformation and strategy consulting arm Capgemini Consulting, data science capabilities from the rest of the firm, creative agencies, and recently acquired US innovation consultancy Fahrenheit 212 and US customer engagement firm LiquidHub. The combined business line will help clients successfully transform their firms for the digital future.

Paris-based Capgemini is one of the world’s largest professional services firms, providing IT consulting, outsourcing, and managed services to clients around the world. The firm draws on a huge base of 200,000 employees across 40 countries, of whom nearly 100,000 are in India. The French multinational posted revenues of €12.79 billion in 2017.

The company moved into the US market in 2000, with headquarters in New York City. The firm now has additional offices in Arizona, California, Georgia, Illinois, North Carolina, Puerto Rico, Massachusetts, Michigan, Missouri, New Jersey, New York, Ohio, Pennsylvania, Texas, and Virginia.

Capgemini has, in recent years, acquired a number of prominent of US-based firms. In 2015, its acquired New Jersey-based multinational IT services firm IGATE, which at the time had over 31,000 employees in North America, Europe, and Asia-Pacific. The massive deal was worth a reported $4 billion.

In 2016, the firm acquired New York-based Fahrenheit 212, a digital innovation strategy and design company. The firm combined innovation strategy and transformational thinking to help companies develop new products and services.Earlier this year, Capgemini bought Philadelphia-based LiquidHub, an analytics-powered digital customer engagement firm specializing in the delivery of compelling customer experiences.

IGATE was rolled into Capgemini’s massive IT and managed services arm, while the latter two firms were being integrated into the firm’s smaller transformation and management consulting division, Capgemini Consulting, which numbered around 4,000 people globally.

Now, the firm is retiring its Capgemini Consulting brand and launching the Capgemini Invent brand. The new brand will combine the multi-disciplinary strategy and management expertise of Capgemini Consulting, key expertise in technology and data science from the rest of the firm, the recent acquisitions of customer engagement firm LiquidHub and innovation consultancy Fahrenheit 212, and the creative strengths of ad agencies Idean, Adaptive Lab, and Backelite. The new global business line will number 6,000 professionals in 30 offices and 20 creative studios worldwide.

The move basically wraps together digital transformation and strategy consulting, data and analytics, and creative/marketing capabilities into one brand.

"We have built Capgemini Invent to meet increasing client demand for our advanced digital services," commented Paul Hermelin, Chairman and CEO, Capgemini Group. "This integrated global business line combines perfectly our specialist capabilities and expertise that are needed to design, create, and trial new digital solutions and business models of the future, all supported by the recognized strengths of the Group to implement them at speed and scale."

According Capgemini, despite huge investments in digital transformation, organizations feel less equipped with the right leadership capabilities than they did six years ago, and less than half feel they have the right capabilities to advance digital transformations.

Capgemini Invent aims to solve clients’ digital transformation problems, working end-to-end to accelerate ideas into prototypes, and then into scalable products and services that drive sustainable growth.

“Capgemini Invent offers a new model for digital transformation delivery, bringing key sector expertise together with a broad cross-section of disciplines, from strategy and technology to data science and creative design,” said Cyril Garcia, former head of Capgemini Consulting and now CEO of Capgemini Invent.

The new business will be comprised of six integrated practices:

• Innovation and Strategy: helping firms design and build the products, services, and business models of the future.
• Customer Engagement: helping clients improve customer relationships and add value to every interaction
• Future of Technology: helping businesses utilize emerging technology through custom solutions
• Insight Driven Enterprise: helping clients leverage AI and automation to deliver real-time decision-making and financial excellence
• Operations Transformation: revamping supply chains, asset management, and operational processes to drive productivity and decrease time to market
• People and Organization: helping businesses change for the digital age through culture, workforce, and skills development.