Bounteous appoints Larry Hinz as chief financial officer

Bounteous, a Chicago-headquartered digital marketing and transformation consultancy, has hired Larry Hinz as chief financial officer.

Based in Washington, DC, Hinz will oversee the firm’s strategic growth planning as well as its accounting, financial planning, investor relations, M&A, and legal teams.

Hinz has more than 35 years of finance leadership experience managing P&L for global services businesses. He has deep M&A expertise, having overseen acquisitions worth over $2 billion and raised over $3 billion of debt and equity capital.

Hinz most recently was global head of M&A at Dentsu International and global CFO of Merkle. He also previously held finance function leadership roles at several TMT firms, including Tachyon Networks, Diveo Broadband Networks, and SkyTel Systems.He has an MBA from The University of Chicago and a bachelor’s degree in computer science and finance from Northern Illinois University.

“We are excited to welcome Larry to the team,” said Keith Schwartz, CEO of Bounteous. “His expertise in driving strategy and planning for high-growth global firms in our industry, at scale, will be a tremendous asset in helping Bounteous realize its vision of being the preeminent digital innovation partner to the world’s most ambitious companies.”

Founded in 2003, Bounteous provides services in digital and experience strategy, analytics strategy and implementation, experience design, ecommerce, digital campaigns and content, media management, and custom marketing and analytics training. The firm supports Fortune 500 clients such as Coca Cola, Domino’s, and Caesar’s Entertainment.

The firm has approximately 1,700 employees across offices in the US, Canada, Mexico, and India.

“I’m excited and inspired to join their innovative team and looking forward to accelerating the company’s growth even further,” Hinz said.

Bounteous last year added Brian Whipple and Holly Paul to its board of directors.