Duff & Phelps rebrands as Kroll

25 February 2021 Consulting.us 2 min. read
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Duff & Phelps, a global consultancy focusing on governance, risk, and transparency, is rebranding to “Kroll” – its former risk management subsidiary.

Founded in 1932 and headquartered in New York, Duff & Phelps has added more than 30 companies since then – including Kroll in 2018. The firm’s acquisition of New York-based Kroll added 900 risk management professionals and greatly strengthened its capabilities in governance, risk, investigations, and disputes.

The company will now unify under the brand name Kroll, complete with a new logo.

“This marks a major milestone for our company and I am thrilled to introduce the new Kroll, built from the strength of our acquired brands,” said Jacob Silverman, CEO of Duff & Phelps, now Kroll. “Unifying under the Kroll name allows us to represent the full suite of services we provide to our clients, and our cohesive approach to delivering tech-forward solutions to the market.

“Our Kroll ‘lens,’ the focal point of our new logo, represents the perspective we bring when helping to address our clients’ most complex challenges,” he added.

According to Marty Dauer, chief marketing and communications officer at Kroll, unifying under the Kroll name will help improve efficiency and create consistency across the firm’s operations – delivering a more seamless experience for internal and external stakeholders.

The decision to rebrand to Kroll was informed by extensive market research and input from partners, internal stakeholders, and trusted advisors.

“While our plans center on both protecting and transferring the equity in the Duff & Phelps brand, as well as our other acquired brands, the Kroll brand, globally, is best suited to our needs,” Dauer said. “It presents the best opportunity to represent more of our services and deliver on our vision for the future.”

Certain businesses will continue to operate as “Duff & Phelps, a Kroll Business” for a transitionary period.

Kroll currently has nearly 5,000 professionals across 30 countries and territories. The firm provides services and solutions in valuation, corporate finance, restructuring, investigations, expert services, legal consulting, regulatory compliance, data analytics, and cybersecurity.