Kroll completes brand unification

23 February 2022 1 min. read
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Kroll, formerly known as Duff & Phelps, has completed the brand unification it started in early 2021.

Duff & Phelps in 2018 acquired Kroll and its team of approximately 900 risk management professionals. The New York-based governance, risk, and compliance (GRC) consulting specialist seemingly viewed Kroll as having greater brand equity, as it opted to rebrand to its acquisition in February 2021.

Duff & Phelps was founded in 1932 and had approximately 2,500 people across 70 offices immediately prior to the 2018 Kroll acquisition. The unified Kroll today has 5,000 professionals in 30 countries.

“While our plans center on both protecting and transferring the equity in the Duff & Phelps brand, as well as our other acquired brands, the Kroll brand, globally, is best suited to our needs,” Marty Dauer, the firm’s chief marketing and communications officer, said in February 2021. “It presents the best opportunity to represent more of our services and deliver on our vision for the future.”

Kroll completes brand unification

During the brand transition period of approximately 12 months, certain businesses operated as “Duff & Phelps, a Kroll Business.”

"Our brand unification is a necessary evolution to deliver superior client service and meet and anticipate our clients' increasingly complex and interconnected needs," said Jacob Silverman, CEO of Kroll. "This marks the beginning of a new chapter for Kroll that reflects our market leadership across borders and disciplines, and embraces our proprietary data, technology and insights to create value and impact for our clients and communities."

Kroll’s full suite of services now spans seven core client needs: business services, compliance and regulation, corporate finance and restructuring, cyber risk, environmental, social and governance, investigations and disputes, and valuation.

The firm works with leading companies across industries, and has advised 48% of the S&P 500 and 61% of the Fortune 100.