Jeff Berardi joins legal industry specialist Baretz and Brunelle
Jeff Berardi, a leading marketing advisor to law and professional services firms, has joined Baretz and Brunelle, a New York-based public relations and consulting firm serving the legal industry.
Berardi, who has more than 20 years of marketing and business development experience, will join the firm’s NewLaw practice as a partner. NewLaw involves leveraging technology, including AI and machine learning, to create more efficient processes in legal work. It also encompasses alternative billing (such as value-based billing), outsourcing, and alternative organizational structures to incentivize reinvestment.
Berardi brings deep legal industry expertise in marketing strategy, organizational design, and client development, with a focus on building corporate brands and strengthening relationships with existing and potential clients.
He spent the last year-and-a-half running his independent advisory firm Berardi Consulting. Before that he spent a year at consulting firm Ankura, where he was chief marketing and communications officer.
Prior to Ankura, Berardi spent 15 years at corporate law firm K&L Gates, where he served as chief marketing officer. He directed the brand’s launch in 2007 and oversaw a team of more than 100 professionals focusing on marketing, business development, and sales – helping K&L Gates grow into a Top 20 global law firm brand.
Earlier in his career, Berardi was a business development specialist at Nixon Peabody and an analyst at Thomson Financial.
He holds an MBA from the University of Rochester and a BA from Boston College.
“Jeff is one of the most respected legal marketing professionals in our industry. He has built a reputation as a go-to advisor for top law firm CMOs, but also many others in law firm leadership as firms continue to mature in their support of marketing and BD as a critical business function,” said Spencer Baretz and Cari Brunelle, co-founders of Baretz and Brunelle.
Baretz and Brunelle provides corporate communications, digital marketing, and NewLaw services to law firms and related businesses. The firm has more than 20 professionals.
Berardi added, “B+B is widely regarded as the most sophisticated advisory firm in the legal industry, especially in the marketing and communications space. When our discussions began, I quickly realized the firm’s platform was a perfect place for me to expand my own practice and be even more valuable to B+B’s current roster of world-class legal industry clients."
