Apply Digital acquires martech agency Ragnarok

Apply Digital, a Canada-based digital consulting firm, has acquired Ragnarok, a New York-based marketing technology (martech) agency.

Founded in 2012, Ragnarok offers multichannel marketing and martech consulting, with deep expertise in personalization and direct engagement. The firm works with clients in media, software, financial services, and healthcare, among other industries.

Ragnarok’s offerings include marketing strategy, creative, development and production, martech implementation, email service provider migration, mobile app support, and data strategy.

The firm’s technology partners include Amplitude, Twilio Segment, and Braze.

Ragnarok has approximately 50 employees.

Apply Digital’s acquisition of the firm will expand its New York presence, where it has one office, and enhance its customer engagement and omnichannel marketing capabilities.

“Ragnarok’s expertise in direct marketing, personalization, and data-driven decision-making complements Apply Digital’s strategy, design, and tech capabilities. This partnership allows us to offer services to clients that go beyond building best-in-class digital experiences and products,” said Gautam Lohia, co-founder and CEO of Apply Digital. “It means we can support clients with proven customer engagement and data-driven marketing strategies, all integrated into one seamless solution.”

Apply Digital was founded in 2016 and has more than 750 people across offices in the Americas, Europe, and India. The firm has US offices in New York and Los Angeles.

Apply has practices in digital strategy and research, experience design, technology advisory and engineering, data intelligence, and managed services.

“Apply Digital and Ragnarok share a strategic focus and bring together specialisms in CX, offering a perfect match to help large enterprises accelerate digital transformation,” said Steven Aldrich, co-CEO and co-founder of Ragnarok. “With greater access to data and enhanced capabilities, we will empower clients through true partnership to identify and unlock new opportunities for growth."

Financial terms of the transaction were not disclosed.